shouldiuse.io

VERDICT

Should I use Cision?

Cision Home - cision.com

Depends. Buy if you're a large comms or PR team that wants media database, monitoring, and newswire under one contract. Skip if you're a small team — ~$7,000 entry cost, custom-only pricing, and mixed data-quality reviews make cheaper tools smarter.

Confidence

Medium. Based on 15+ public sources incl. G2, Capterra, Trustpilot, Reddit, and official Cision pages; snippets were truncated, so scores carry medium confidence.

Ratings

  • Value for money
  • Ease of useNo clear evidence either way
  • Feature depth
  • Support qualityNo usable evidence in sources
  • Security posture

Pricing

~$7,000+/yr reported

Custom (sales-led)

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Enterprise comms teams
  • PR agencies running large media lists
  • Brands wanting monitoring + newswire combined

Not for

  • Solo founders doing occasional outreach
  • Startups without a real PR budget
  • Small teams needing a simple media list
  • Anyone wanting transparent, self-serve pricing

Gotchas - check before you buy

high

Reported ~$7,000 starting cost; custom quotes hide the real total

medium

Cost driven by data volume; bills escalate with monitoring needs

medium

Media contacts reportedly go stale, causing bounced outreach

medium

Sales-led purchase only; you must request pricing and negotiate

Pros and cons

Pros

  • Called a more robust, full-suite platform by Capterra reviewers
  • Named a leader in media monitoring software by G2
  • Offers significant scale in media data versus rivals
  • Rated 3.9/5 across 2,381 G2 reviews
  • Enterprise proof: case studies with Adobe, Uber, Zurich

Cons

  • Expensive; Reddit threads openly ask why it costs so much
  • Custom-only pricing; no public tiers or trial
  • Users report email bouncebacks from media contact lists
  • Some reviewers say Meltwater's database is better maintained
  • Trustpilot reviewers criticize the media database

Sources & method

Analyzed 9/25/2026 - 15 sources - No known vulnerabilities found in the sources reviewed.

official x3review x5security x2news x5

Key stats

  • Value for money: 2/5

    Rating

  • ~$7,000+/yr reported

    Starting price

  • 15

    Sources

  • Analyzed

  • Value for money: 2/5. Dedicated Reddit threads complain it's expensive
  • Ease of use. No clear evidence either way
  • Feature depth: 5/5. Database, monitoring, newswire; called most robust
  • Support quality. No usable evidence in sources
  • Security posture: 4/5. Security statement, GDPR hub, vulnerability disclosure program
  • 3.9/5 G2 rating 2,381 reviews
  • ~$7,000/yr Starting price reported entry cost; quotes are custom
  • 1,000–5,000 Employees global media intelligence vendor
  • $250M Recent financing 2025 refinancing and debt extension

Pricing

Custom (sales-led)

~$7,000+/yr reported

  • Media database, monitoring, newswire distribution
  • Quote built around data volume and seats

Security

No known vulnerabilities found in the sources reviewed.

What users say

Users credit Cision with depth and monitoring strength but repeatedly gripe about price, opaque quoting, and contact data quality.

“Cision is a more robust platform”
Capterra review
“Cision & Meltwater - Why is this so expensive??”
Reddit, r/PublicRelations

Alternatives

Compare Cision with each alternative.

  • Prezly

    Lighter PR suite with more transparent pricing

Companies that use it

  • Adobe12
  • Uber13
  • Zurich
  • ProSight
Full analysis

Based on 15+ public sources incl. G2, Capterra, Trustpilot, Reddit, and official Cision pages; snippets were truncated, so scores carry medium confidence.

Enterprise PR suite: deep but pricey. ~$7k entry, custom quotes, mixed data-quality reviews. Overkill for small teams.

Methodology

Based on 15+ public sources incl. G2, Capterra, Trustpilot, Reddit, and official Cision pages; snippets were truncated, so scores carry medium confidence.

Sources

  1. Cision Reviews 2026 — Capterracapterra.com
    review
  2. Cision Products — G2 seller ratingsg2.com
    review
  3. Cision Reviews — Trustpilottrustpilot.com
    review
  4. Cision & Meltwater — Why is this so expensive?? (Reddit)reddit.com
    review
  5. Thoughts on Cision and Meltwater? (Reddit)reddit.com
    review
  6. Cision Pricing Guide 2026 — Prezlyprezly.com
    news
  7. Cision Pricing 2026 — AuthorityTechauthoritytech.io
    news
  8. Cision Named a Leader in Media Monitoring Softwaremultivu.com
    news
  9. Cision vs Meltwater — Truescopetruescope.com
    news
  10. Cision Security Statementcision.com
    security
  11. Cision Vendor Risk Report — UpGuardupguard.com
    security
  12. Adobe case study — Cisioncision.com
    official
  13. Uber cyber hack case study — Cisioncision.com
    official
  14. Cision $250M financing announcementcision.com
    official
  15. Cision company profile — Owlerowler.com
    news

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