Dun & Bradstreet (DNB)
Depends
Confidence: Medium
Buy if you're a mid-to-large company that needs firmographic, credit, or risk data at scale and accepts sales-negotiated pricing.
Comparison
Dun & Bradstreet (DNB) vs Veridion
Dun & Bradstreet (DNB) and Veridion both land on Depends.
Veridion
Depends
Confidence: Medium
Buy only if you're an enterprise or scale-up integrating continuously refreshed company data into your own systems via API.
| Compare | Dun & Bradstreet (DNB) | Veridion |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Enterprise sales & marketing data enrichment | Enterprise data and engineering teams |
| Who it's not for | Small teams needing a simple contact list | Small teams that need a simple contact list |
| Privacy | Enterprise vendor with formal security programs; a 2023 breach appears in third-party trackers . scope unclear.⁹ | No known public vulnerabilities found in the sources reviewed. |
| Support quality | Trustpilot and Yelp reviewers cite weak customer service. | Insufficient evidence |
| Public sentiment | Sentiment is split: G2 reviewers praise data breadth and quick onboarding, while SmartCustomer and Trustpilot reviewers complain about pricing and support.¹ | Independent user feedback is thin: roughly 4.1/5 on G2 and zero reviews on its G2 seller profile.15 |
| Biggest gotcha | No list pricing . budgeting requires a sales call; expect enterprise-style negotiation.⁶ | No transparent enterprise pricing; expect sales negotiation and opaque contracts. |
Pick Dun & Bradstreet (DNB) when
- Enterprise sales & marketing data enrichment
- Credit and finance risk teams
- Supplier and compliance screening
- Firmographic data at scale
When Dun & Bradstreet (DNB) is not a fit
- Small teams needing a simple contact list
- Startups wanting transparent self-serve pricing
- Anyone needing only occasional company lookups
- Budget-sensitive SMBs without data ops
Pick Veridion when
- Enterprise data and engineering teams
- Procurement and supplier discovery
- Commercial insurance underwriting
- CRM enrichment at scale
When Veridion is not a fit
- Small teams that need a simple contact list
- Solo sellers wanting self-serve, published pricing
- Non-technical buyers without API integration resources
- Anyone wanting plug-and-play spreadsheet enrichment
Sources
review
- Dun & Bradstreet Reviews - 17 Customers Rate 2.2/5smartcustomer.comreview
- Dun & Bradstreet Reviews | Trustpilottrustpilot.comreview
- Dun & Bradstreet Reviews | Yelpyelp.comreview
- D&B Finance Analytics Pricing | TrustRadiustrustradius.comreview
- D&B Hoovers Pricing Overviewpipeline.zoominfo.comnews
- D&B Hoovers Pricing in 2025: Plans, Costs and Alternativesbookyourdata.comnews
official
- Dun & Bradstreet Data Breach in 2023 | BreachSensebreachsense.comsecurity
- Dun & Bradstreet Security Rating | UpGuardupguard.comsecurity
- Is Dun & Bradstreet Safe? | Nudge Securitynudgesecurity.comsecurity
news
- Veridion Raises $20M Series A to Expand Real-Time Map of the World's 640 million Businessesbusinesswire.comnews
news