shouldiuse.io

VERDICT

Should I use Dun & Bradstreet (DNB)?

Not disclosed - dnb.com

Depends. Buy if you're a mid-to-large company that needs firmographic, credit, or risk data at scale and accepts sales-negotiated pricing. Skip it if you're a small team wanting a simple contact list or transparent self-serve plans.

Confidence

Medium. Based on ~15 public sources; many 'DNB' search results referred to a Norwegian bank or drum-and-bass music and were excluded.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support quality
  • Security posture

Pricing

Business & enterprise products

Custom quote — no list pricing published

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierNo

Best for

  • Enterprise sales & marketing data enrichment
  • Credit and finance risk teams
  • Supplier and compliance screening
  • Firmographic data at scale

Not for

  • Small teams needing a simple contact list
  • Startups wanting transparent self-serve pricing
  • Anyone needing only occasional company lookups
  • Budget-sensitive SMBs without data ops

Gotchas - check before you buy

medium

No list pricing — budgeting requires a sales call; expect enterprise-style negotiation.

medium

A TrustRadius reviewer calls D&B 'a bit more expensive' than comparable tools.

low

7-day trial covers small-business offerings; core data suites still require sales contact.

Pros and cons

Pros

  • 1,553 G2 reviews across its product line.
  • Suite covers sales, credit, risk, and marketing data.
  • 7-day free trial offered for small-business products.
  • Fast onboarding process cited in D&B Hoovers reviews.

Cons

  • No published list pricing; quotes come via sales.
  • Reviewers say it costs more than comparable alternatives.
  • Only 2.2/5 from 17 SmartCustomer reviewers.
  • Customer service complaints appear on Yelp and Trustpilot.

Sources & method

Analyzed 9/19/2026 - 12 sources - Enterprise vendor with formal security programs; a 2023 breach appears in third-party trackers — scope unclear.

official x1review x5security x3news x3
  • 2023 data breach listing, BreachSense lists Dun & Bradstreet in its 2023 data breach report; the public listing does not detail scope.

Key stats

  • Value for money: 2/5

    Rating

  • Not disclosed

    Starting price

  • 12

    Sources

  • Analyzed

  • Value for money: 2/5. Reviewers call it pricier than rivals; no public pricing.
  • Ease of use: 3/5. Quick onboarding cited in G2 reviews; mixed signals.
  • Feature depth: 4/5. Suite spans sales, credit, risk, and compliance data.
  • Support quality: 2/5. Trustpilot and Yelp reviewers cite weak customer service.
  • Security posture: 3/5. Enterprise security programs; 2023 breach reported.
  • 1,553 G2 reviews Across all D&B products
  • 2.2/5 SmartCustomer rating 17 customer reviews
  • 7-day Free trial Small-business products only
  • Not published List pricing Sales quotes only

Pricing

Business & enterprise products

Not disclosed

  • Sales & marketing data (Hoovers, Rev.Up ABX)
  • Credit & risk analytics (Finance Analytics, Risk Analytics)
  • 7-day free trial on small-business products

Security

Enterprise vendor with formal security programs; a 2023 breach appears in third-party trackers — scope unclear.

  • 2023 data breach listingBreachSense lists Dun & Bradstreet in its 2023 data breach report; the public listing does not detail scope.⁹

What users say

Sentiment is split: G2 reviewers praise data breadth and quick onboarding, while SmartCustomer and Trustpilot reviewers complain about pricing and support.

“Dun & Bradstreet membership - worth it?”
Reddit, r/msp
Full analysis

Based on ~15 public sources; many 'DNB' search results referred to a Norwegian bank or drum-and-bass music and were excluded.

Enterprise-grade company, credit & risk data. Deep but pricey, opaque pricing — overkill for small teams.

Methodology

Based on ~15 public sources; many 'DNB' search results referred to a Norwegian bank or drum-and-bass music and were excluded.

Sources

  1. Dun & Bradstreet Products | 1553 Reviews on G2g2.com
    review
  2. Dun & Bradstreet Reviews - 17 Customers Rate 2.2/5smartcustomer.com
    review
  3. Dun & Bradstreet Reviews | Trustpilottrustpilot.com
    review
  4. Dun & Bradstreet Reviews | Yelpyelp.com
    review
  5. D&B Finance Analytics Pricing | TrustRadiustrustradius.com
    review
  6. D&B Hoovers Pricing Overviewpipeline.zoominfo.com
    news
  7. D&B Hoovers Pricing in 2025: Plans, Costs and Alternativesbookyourdata.com
    news
  8. Pricing Information for Small Business Productsdnb.com
    official
  9. Dun & Bradstreet Data Breach in 2023 | BreachSensebreachsense.com
    security
  10. Dun & Bradstreet Security Rating | UpGuardupguard.com
    security
  11. Is Dun & Bradstreet Safe? | Nudge Securitynudgesecurity.com
    security
  12. DnB Alternatives: Other Top Company Data Vendors | Veridionveridion.com
    news

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