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Comparison

Dub vs Bitly

Dub and Bitly both land on Depends.

Dub

dub.co

Depends
Confidence: Medium

Buy if you're a SaaS or growth team needing branded short links, attribution analytics, and an affiliate program via API.

Read the full report

Dub versus Bitly
CompareDubBitly
VerdictDependsDepends
Best forSaaS growth teams needing branded short linksMarketing teams tracking campaigns
Who it's not forEnterprises needing SLAs and 24/7 supportAnyone who just shortens occasional links . free tools cover it
PrivacyTwo 2026 CVEs disclosed (open redirect, SSRF CVSS 7.5); product maintains a public security page.10SOC 2 compliant with an active trust center; 2014 credential breach and recent WordPress plugin CVEs on record.
Support qualityBasic email support on paid tiersTrustpilot 2.0/5; BBB billing complaint
Public sentimentUsers consistently praise ease of use, but the public review base is small (22 Trustpilot, ~24 G2).⁶Reviewers praise ease of use and customizable links, but Trustpilot sits at 2.0/5, driven largely by service and billing complaints.13
Biggest gotcha2026 open-redirect and SSRF (CVSS 7.5) CVEs . risky with untrusted URLs10Massive price jump from Growth ($35) to Premium; expect quotes at the top

Pick Dub when

  • SaaS growth teams needing branded short links
  • Marketing teams tracking campaign attribution
  • SaaS running affiliate/partner programs
  • Developers wanting API-first link infrastructure

When Dub is not a fit

  • Enterprises needing SLAs and 24/7 support
  • Security-sensitive teams routing untrusted URLs
  • Casual users who just need a few short links
  • Anyone researching dub, the copy-trading app . different product

Pick Bitly when

  • Marketing teams tracking campaigns
  • QR code campaigns at scale
  • Social media managers
  • Mid-size firms wanting branded links

When Bitly is not a fit

  • Anyone who just shortens occasional links . free tools cover it
  • Solo users on tight budgets; $35+/mo adds up fast
  • Mobile-first users . the Android app rates 3.0/5
  • Buyers who need polished support . Trustpilot sits at 2.0/5

Sources

  1. Dub Pricingdub.co
    official
  2. Dub Links Pricingdub.co
    official
  3. Dub Partnersdub.co
    official
  4. Dub Product Security Pagedub.co
    official
  5. Companies that use Dub (customer list)bloomberry.com
    news
  6. Dub Reviews on G2g2.com
    review
  7. Dub.co Reviews on Trustpilottrustpilot.com
    review
  8. Dub.co Review 2026 . Linklylinklyhq.com
    review
  9. Dub.co Review 2026: Pricing, Pros, Cons & Verdictfilipkonecny.com
    review
  10. CVE-2026-85676: Dub URL Shortener Open Redirectrapid7.com
    security
  11. CVE-2026-72552: Dub SSRF Vulnerabilitynvd.nist.gov
    security
  12. Dub Pricing Explained (2026)referly.so
    news
  13. Bitly Reviews . G2g2.com
    review
  14. Bitly Customer Reviews . Trustpilottrustpilot.com
    review
  15. Bitly Reviews . Capterracapterra.in
    review
  16. Bitly: Link Shortener . Google Playplay.google.com
    review