FigPii
Depends
Confidence: Medium
Buy if you're a small ecommerce or marketing team wanting four CRO tools bundled from ~$50/month without engineers.
New check
Comparison
FigPii vs Optimizely
FigPii and Optimizely both land on Depends.
Optimizely
Depends
Confidence: High
Built for large enterprises running serious content and experimentation programs, with developers, admins, and a substantial martech budget.
| Compare | FigPii | Optimizely |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Shopify store owners | Enterprise content and marketing teams |
| Who it's not for | Enterprise teams needing statistical rigor . VWO or Optimizely fit better | Small teams needing simple A/B tests |
| Privacy | No known public vulnerabilities found in the sources reviewed.⁹ | Multiple 2025 CMS CVEs disclosed; confirmed February 2026 data breach via vishing attack. |
| Support quality | Users praise responsive support | Trustpilot 2.4/5, tiny sample |
| Public sentiment | Reviews are positive but sparse: 4.8/5 across 22 Capterra/SoftwareAdvice reviews versus 3.9/5 on G2, with responsive support the standout theme.¹ | Users praise the experimentation depth but frequently cite opaque pricing, complexity, and mixed value for the money. |
| Biggest gotcha | Entry price conflicts: Capterra lists $49.99/mo, FigPii's own blog says $79.99/mo. Confirm before committing.⁸ | Pricing is quote-only; expect negotiation and per-module costs that stack fast |
Pick FigPii when
- Shopify store owners
- Small marketing teams without engineers
- CRO agencies (partner plan)
- Budget buyers replacing a 4-tool stack
When FigPii is not a fit
- Enterprise teams needing statistical rigor . VWO or Optimizely fit better
- Buyers wanting battle-tested vendors . 4 G2 reviews, no funding
- High-traffic sites . visitor-based pricing escalates fast
- Anyone needing a free tier . only trials advertised
Pick Optimizely when
- Enterprise content and marketing teams
- Mature A/B testing programs
- Large ecommerce operations
- Orgs consolidating martech into one suite
When Optimizely is not a fit
- Small teams needing simple A/B tests
- Startups without dedicated developers
- Anyone wanting transparent, budget-friendly pricing
- Simple sites that WordPress handles fine
Sources
review
review
- FigPii Software Reviews, Demo & Pricing - SoftwareAdvicesoftwareadvice.comreview
- FigPii AB Testing & Replays - Shopify App Storeapps.shopify.comreview
- FigPii Revenue 2025: $1.2M Est. ARR - GetLatkagetlatka.comnews
- FigPii - 2026 Company Profile - Tracxntracxn.comnews
official
- FigPii vs VWO (pricing comparison)figpii.comofficial
- Security at FigPiikb.figpii.comsecurity
- FigPii Data Processing Agreementfigpii.comsecurity
review
- Best CRO Agencies For Ecommerce | The Omega Searchtheomegasearch.comnews
- Companies using FigPii (list of customers) - Bloomberrybloomberry.comnews
review
review
