Comparison

Fullstory vs Hotjar (now Contentsquare)

Fullstory lands on Depends, and Hotjar (now Contentsquare) lands on Worth it.

Fullstory

Depends

Confidence: Medium

Buy it if you are a mid-size or enterprise product team that will assign people to actually mine session data.

Worth it

Confidence: Medium

Buy if you run an SMB site and want heatmaps, session replay, and surveys free up to 200k sessions/month . signups now go through Contentsquare.

Fullstory versus Hotjar (now Contentsquare)
Compare	Fullstory	Hotjar (now Contentsquare)
Verdict	Depends	Worth it
Best for	Enterprise product and engineering teams	SMB product and marketing teams
Who it's not for	Small startups wanting quick, cheap insights	Anyone wanting standalone Hotjar . new accounts are forced onto Contentsquare
Privacy	No known public vulnerabilities found in the sources reviewed; trust center and breach-response plan published, but one privacy lawsuit alleges covert visitor recording.¹⁰	A 2024 OAuth+XSS account-takeover flaw and two WordPress plugin XSS CVEs; no active breach reported.
Support quality	Aggregated reviews rank support top strength	No support evidence in sources
Public sentiment	Users praise the capture depth, ease of use, and support but complain sessions pile up unwatched without dedicated analysts.^⁶	Independent comparisons praise the free entry point but flag the free plan's data limits as a scaling constraint.¹⁶
Biggest gotcha	No public pricing; enterprise contracts likely scale with captured sessions . negotiate hard before signing^³	July 2024 OAuth+XSS flaw let attackers steal credentials from users clicking malicious links