Gocompare
Worth it
Confidence: Medium
Use it if you're a UK consumer shopping car, home, or travel insurance . it's free and rated 4.7/5 on Trustpilot.
Comparison
Gocompare vs MoneySuperMarket
Gocompare and MoneySuperMarket both land on Worth it.
MoneySuperMarket
Worth it
Confidence: High
Buy if you're a UK consumer shopping for car insurance, energy or financial products . it's free and covers a wide range.
| Compare | Gocompare | MoneySuperMarket |
|---|---|---|
| Verdict | Worth it | Worth it |
| Best for | UK car insurance renewals | UK insurance shoppers |
| Who it's not for | Non-UK residents . UK market only | Businesses buying software . it's a consumer site |
| Privacy | SSL in place and no open vulnerabilities found; a past data breach led to compensation claims coverage.⁵ | Published security page and HackerOne bug bounty; past data breach claims and an £80k ICO fine for marketing emails.15 |
| Support quality | 4.7 Trustpilot vs 3.5 elsewhere | Formal complaint process exists; regulator fined its marketing. |
| Public sentiment | Trustpilot reviewers rate it 4.7/5 for quick quotes, while PissedConsumer reviewers average a lower 3.5/5.¹ | Reddit and Trustpilot users widely use it for insurance renewals but repeatedly question quote accuracy and marketing volume.13 |
| Biggest gotcha | Details get passed to insurers/brokers . expect follow-up calls and emails after quoting.⁷ | Commission-funded model may exclude some providers from results |
Pick Gocompare when
- UK car insurance renewals
- First-time drivers
- Home and travel cover comparison
- Bundling broadband and money deals
When Gocompare is not a fit
- Non-UK residents . UK market only
- Commercial or specialist insurance buyers
- Guess: Direct Line loyalists . direct-only insurers don't list here
- Privacy-averse users who hate follow-up marketing
Pick MoneySuperMarket when
- UK insurance shoppers
- Car and home insurance renewals
- Energy switchers
- Credit card and mortgage comparisons
When MoneySuperMarket is not a fit
- Businesses buying software . it's a consumer site
- Non-UK residents
- Users wanting every provider shown (commission model)
- Privacy-wary users avoiding marketing emails
Sources
- Go.Compare Reviews | Trustpilottrustpilot.comreview
- GoCompare Reviews | PissedConsumergocompare.pissedconsumer.comreview
- Go.Compare Official Sitegocompare.comofficial
- Go.Compare rebrand by Ragged Edgeraggededge.comnews
- GoCompare Data Breach Compensation Claims Guidelegalexpert.co.uksecurity
- SSL Server Test: www.gocompare.comssllabs.comsecurity
- Personal details at risk on comparison websitesthetimes.comnews
- GoCompare's free £250 excess cover (YouTube)youtube.comofficial
- Reddit: insurance provider experiencesreddit.comreview
- Go.Compare . Wikipediaen.wikipedia.orgnews
- MoneySuperMarket . Wikipediaen.wikipedia.orgofficial
- How The MoneySuperMarket Site Worksmoneysupermarket.comofficial
- MoneySuperMarket Trustpilot reviewstrustpilot.comreview
- MoneySuperMarket fined £80,000 for unwanted marketing emailsdatabreachlawyers.co.uknews
- Data breach compensation claimslegalexpert.co.uknews
- HackerOne response policyhackerone.comsecurity