Good On You
Depends
Confidence: Medium
Free and worth using if you are a shopper vetting fashion or beauty brands.
Comparison
Good On You vs Bcorporation
Good On You and Bcorporation both land on Depends.
Bcorporation
Depends
Confidence: Medium
Choose B Corp certification if you're a mission-driven company able to absorb revenue-scaled fees, legal changes, and a rigorous assessment.
| Compare | Good On You | Bcorporation |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Shoppers checking brand ethics | Mission-driven consumer brands |
| Who it's not for | Small boutiques wanting plug-and-play badges | Small teams wanting a quick trust badge |
| Privacy | No known public vulnerabilities found in the sources reviewed.⁸ | No known public vulnerabilities found in the sources reviewed. |
| Support quality | No support evidence in sources | No evidence found |
| Public sentiment | Users find the free ratings useful but repeatedly question accuracy and European coverage, while brands tout their good scores.⁹ | User reviews are sparse; B Lab publishes outperformance claims while Reddit discussion shows mixed opinions on the certification's value. |
| Biggest gotcha | Business pricing unpublished; expect sales negotiation and annual commitments12 | Annual fees are revenue-scaled . costs grow with the business, not a one-off |
Pick Good On You when
- Shoppers checking brand ethics
- E-commerce platforms adding sustainability data
- Retail groups benchmarking brands
- Fashion and beauty directories
When Good On You is not a fit
- Small boutiques wanting plug-and-play badges
- European shoppers needing deep local coverage
- Guess: buyers needing factory-level audit data
- Anyone outside fashion and beauty
Pick Bcorporation when
- Mission-driven consumer brands
- Sustainability-led SMBs
- Companies wanting third-party ESG proof
- Founders building purpose into legal DNA
When Bcorporation is not a fit
- Small teams wanting a quick trust badge
- Cost-sensitive startups . fees scale with revenue
- Companies unwilling to amend governing documents
- Anyone expecting software . this is certification, not a tool
Sources
- Good On You homepagegoodonyou.ecoofficial
- Good On You Brand Directorydirectory.goodonyou.ecoofficial
- Good On You partnerships platformpartnerships.goodonyou.ecoofficial
- E-commerce data solutionpartnerships.goodonyou.ecoofficial
- Klarna case studypartnerships.goodonyou.ecoofficial
- URW Sustainable Retail Index case studypartnerships.goodonyou.ecoofficial
- Ratings methodology (Oct 2023)goodonyou.ecoofficial
- Good On You security pagegoodonyou.ecosecurity
review
- Reddit: is Good On You reliablereddit.comreview
- Reddit: how accurate is the app/websitereddit.comreview
- Reddit: Good On You pricingreddit.comreview
- Google Play app listingplay.google.comreview
- Data use cases help pageresources.goodonyou.ecoofficial
- B Corp homepagebcorporation.netofficial
- About B Corp Certificationbcorporation.netofficial