shouldiuse.io

VERDICT

Should I use Good On You?

Sustainable fashion and beauty brand ratings - goodonyou.eco

Depends. Free and worth using if you are a shopper vetting fashion or beauty brands. Business data licensing is sales-led and suits large e-commerce platforms, not small retailers.

Confidence

Medium. Based on 20+ public sources; B2B pricing and support quality thinly evidenced

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo support evidence in sources
  • Security posture

Pricing

Free

Consumer app and directory

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Business / E-commerce dataContact sales

Best for

  • Shoppers checking brand ethics
  • E-commerce platforms adding sustainability data
  • Retail groups benchmarking brands
  • Fashion and beauty directories

Not for

  • Small boutiques wanting plug-and-play badges
  • European shoppers needing deep local coverage
  • Guess: buyers needing factory-level audit data
  • Anyone outside fashion and beauty

Gotchas - check before you buy

medium

Business pricing unpublished; expect sales negotiation and annual commitments

medium

Check your specific brands first — users report European coverage gaps

medium

Licensed data has defined use cases; review terms before building on it

Pros and cons

Pros

  • Free web directory and apps covering thousands of brands
  • Public, detailed rating methodology available for scrutiny
  • Klarna partnership shows enterprise-grade integrations
  • Ratings span labor, environment, and animal welfare
  • Beauty ratings added alongside fashion

Cons

  • European brand coverage thin per users
  • Accuracy questioned versus shoppers' own research
  • Business data pricing not published; contact sales
  • Brand-level ratings only, no product-level detail

Sources & method

Analyzed 9/26/2026 - 14 sources - No known vulnerabilities found in the sources reviewed.

official x8review x5security x1

Key stats

  • Value for money: 4/5

    Rating

  • Free

    Starting price

  • 14

    Sources

  • Analyzed

  • Value for money: 4/5. Free for consumers; B2B pricing opaque
  • Ease of use: 4/5. Searchable directory plus iOS and Android apps
  • Feature depth: 4/5. Thousands of brands, published methodology, data feeds
  • Support quality. No support evidence in sources
  • Security posture: 4/5. Public security page; no known issues
  • Yes Free tier App and directory free for shoppers
  • Not public Business pricing Sales-led; quote via partnerships team
  • Thousands Brand coverage Fashion and beauty brands rated
  • Klarna Notable partner Ratings shown to shoppers at checkout

Pricing

Consumer app and directory

Free

  • Brand ratings directory
  • iOS and Android apps

Business / E-commerce data

Not disclosed

  • Brand ratings data for e-commerce
  • Co-developed sustainability indexes

Security

No known vulnerabilities found in the sources reviewed.

What users say

Users find the free ratings useful but repeatedly question accuracy and European coverage, while brands tout their good scores.

“Goodonyou is not a good resource for European based ...”
Reddit, r/ethicalfashion
“How accurate is the "Good on You" app/website?”
Reddit, r/ethicalfashion
“Did you know we've been rated 'great' by GoodOnYou ...”
Instagram brand post

Companies that use it

Full analysis

Based on 20+ public sources; B2B pricing and support quality thinly evidenced

Free, credible brand-ethics ratings for shoppers; B2B data deals are enterprise sales — small retailers need not apply.

Methodology

Based on 20+ public sources; B2B pricing and support quality thinly evidenced

Sources

  1. Good On You homepagegoodonyou.eco
    official
  2. Good On You Brand Directorydirectory.goodonyou.eco
    official
  3. Good On You partnerships platformpartnerships.goodonyou.eco
    official
  4. E-commerce data solutionpartnerships.goodonyou.eco
    official
  5. Klarna case studypartnerships.goodonyou.eco
    official
  6. URW Sustainable Retail Index case studypartnerships.goodonyou.eco
    official
  7. Ratings methodology (Oct 2023)goodonyou.eco
    official
  8. Good On You security pagegoodonyou.eco
    security
  9. Reddit: not a good resource for European brandsreddit.com
    review
  10. Reddit: is Good On You reliablereddit.com
    review
  11. Reddit: how accurate is the app/websitereddit.com
    review
  12. Reddit: Good On You pricingreddit.com
    review
  13. Google Play app listingplay.google.com
    review
  14. Data use cases help pageresources.goodonyou.eco
    official

Rate this review

Anonymous. You can change your vote.

Loading votes…

Comments

One queue. No nested comments. Give a display name first. Limit: 200 words per comment and 7 comments per day. You can edit or delete yours.

Save a name to write a comment.

0 / 200 words

No comments yet.