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Good On You Review

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Should I use Good On You?

Sustainable fashion and beauty brand ratings - goodonyou.eco

· 1 month ago

Free and genuinely useful for shoppers who want a quick ethics read on a fashion brand before buying. Businesses licensing the ratings data for e-commerce face sales-only pricing and user-debated accuracy, so probe coverage first.

Confidence

Medium. Based on 30+ public sources: Reddit threads, app store listings, official case studies, methodology PDFs, and a security page.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo public evidence in sources
  • Security posture

Pricing

Free

Consumer app

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes
Business data licensingContact sales

Best for

  • Conscious shoppers vetting fashion brands
  • E-commerce platforms embedding ethics ratings
  • Retail groups building sustainability indexes
  • Sustainable fashion communities picking starting points

Not for

  • Shoppers focused on European brands — coverage gaps reported
  • Businesses wanting self-serve pricing or trials — sales-led only
  • Anyone outside fashion and beauty — ratings cover those categories
  • Buyers needing certified audits — scores are editorial and accuracy is debated

Gotchas - check before you buy

medium

B2B data licensing has no published pricing; expect a sales conversation

medium

European shoppers report incomplete brand coverage versus US brands

medium

Rating accuracy is contested; treat scores as directional, not audited

Pros and cons

Pros

  • Free iOS and Android app for brand ethics ratings
  • Searchable directory covers thousands of fashion and beauty brands
  • Public, detailed rating methodology available as PDF
  • Klarna integration surfaces ratings to millions of shoppers
  • Frequently recommended as a starting point on r/ethicalfashion

Cons

  • Users openly question rating accuracy and objectivity
  • Reported gaps in European brand coverage
  • Reliability debated against rival rating sites
  • No public business pricing; sales-led for data licensing

Sources & method

- 13 sources - No known vulnerabilities found in the sources reviewed. The company publishes a product security page.

official x6review x5security x1news x1

Key stats

  • Value for money: 4/5

    Rating

  • Free

    Starting price

  • 13

    Sources

  • Analyzed

  • Value for money: 4/5. Free app; business data pricing opaque
  • Ease of use: 4/5. Simple directory search plus mobile apps
  • Feature depth: 4/5. Published methodology; thousands of brands rated
  • Support quality. No public evidence in sources
  • Security posture: 4/5. Publishes security page; no incidents found
  • 2015 Founded Sydney, Australia; celebrated 10 years in 2025
  • Free Consumer app iOS and Android
  • Thousands Brands rated Fashion and beauty directory
  • Millions B2B reach Shoppers via Klarna integration

Pricing

Consumer app

Free

  • Brand ethics ratings
  • Search and discover alternatives

Business data licensing

Not disclosed

  • Ratings data feed for e-commerce platforms
  • Case studies with Klarna and URW

Security

No known vulnerabilities found in the sources reviewed.

The company publishes a product security page.

Alternatives

Compare Good On You with each alternative.

Companies that use it

Full analysis

Based on 30+ public sources: Reddit threads, app store listings, official case studies, methodology PDFs, and a security page.

Free consumer app for fashion-ethics ratings; solid for shoppers, quote-only for businesses, EU coverage gaps.

Methodology

Based on 30+ public sources: Reddit threads, app store listings, official case studies, methodology PDFs, and a security page.

Read how a report is made.

Sources

  1. Good On You homepagegoodonyou.eco
    official
  2. Good On You Brand Directorydirectory.goodonyou.eco
    official
  3. E-commerce brand ratings data solutionpartnerships.goodonyou.eco
    official
  4. Klarna case studypartnerships.goodonyou.eco
    official
  5. URW case studypartnerships.goodonyou.eco
    official
  6. Ratings methodology, October 2023goodonyou.eco
    official
  7. 10 Years of Good On Yougoodonyou.eco
    news
  8. App Store listingapps.apple.com
    review
  9. Google Play listingplay.google.com
    review
  10. Reddit: How accurate is the Good on You app?reddit.com
    review
  11. Reddit: Not a good resource for European shoppersreddit.com
    review
  12. Reddit: Eco-Stylist vs Good On Youreddit.com
    review
  13. Product security pagegoodonyou.eco
    security

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