Grata
Depends
Confidence: Medium
Buy if you're a funded PE, banking, or corp-dev team sourcing private companies at scale . coverage and ratings are strong.
Comparison
Grata vs AI GTM System | Apollo.io - The Agentic System to Grow Revenue
Grata and AI GTM System | Apollo.io - The Agentic System to Grow Revenue both land on Depends.
AI GTM System | Apollo.io - The Agentic System to Grow Revenue
Depends
Confidence: Low
Buy only if you run serious B2B outbound and want AI agents handling research, lists, and outreach end to end.
| Compare | Grata | AI GTM System | Apollo.io - The Agentic System to Grow Revenue |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Lower-middle-market PE teams | B2B outbound sales teams |
| Who it's not for | Solo searchers and SMB buyers . priced out | Solo founders needing a simple contact list |
| Privacy | SOC 2-compliant with end-to-end encryption and a public trust center; no public vulnerabilities found in the sources reviewed.12 | No known public vulnerabilities found in the sources reviewed. |
| Support quality | No direct evidence in sources | No support evidence found. |
| Public sentiment | Reviewers praise the search power and interface; the loudest complaints are data accuracy and opaque, expensive pricing.² | No independent user reviews were found in the sources reviewed; all claims come from Apollo's own marketing.16 |
| Biggest gotcha | No published pricing; every quote is sales-negotiated and varies by use case⁵ | Pricing absent from the page; AI-agent features often sit behind paid tiers.16 |
Pick Grata when
- Lower-middle-market PE teams
- Bankers sourcing founder-owned companies
- Corp dev with real budgets
When Grata is not a fit
- Solo searchers and SMB buyers . priced out
- Anyone needing a simple contact list
- Teams wanting published, predictable pricing
- Budget buyers (rivals claim 80% cheaper)
Pick AI GTM System | Apollo.io - The Agentic System to Grow Revenue when
- B2B outbound sales teams
- Teams consolidating prospecting tools
- Revenue teams adopting AI agents
- Sales plus marketing alignment
When AI GTM System | Apollo.io - The Agentic System to Grow Revenue is not a fit
- Solo founders needing a simple contact list
- Small teams wanting a basic CRM, not an AI suite
- Buyers requiring disclosed pricing and limits upfront
- Teams unwilling to review AI-written outreach before sending
Sources
official
- G2 . Grata Reviewsg2.comreview
review
- Capterra . Grata Pricing 2026capterra.comreview
review
- DealPotential vs Grata and Sourcescrubdealpotential.comreview
review
- Searchfunder . Alternatives to Gratasearchfunder.comreview
- Datasite . Grata product pagedatasite.comofficial
- Orrick . Datasite acquires Grataorrick.comnews
- PRNewswire . $25M round led by Craft Venturesprnewswire.comnews
- Grata security pagegrata.comsecurity
- Grata trust center controlstrust.grata.comsecurity
- Walder Capital . Grata alternativeswaldercapital.chreview
review
official