HeyGen
Depends
Confidence: Medium
Buy if you ship avatar-led marketing or training videos every week and can tolerate credit-based pricing.
Comparison
HeyGen vs Synthesia
HeyGen and Synthesia both land on Depends.
Synthesia
Depends
Confidence: Medium
Buy if you run training, onboarding, or internal comms at scale and need multilingual avatar videos fast.
| Compare | HeyGen | Synthesia |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Marketers shipping frequent avatar videos | L&D and training teams |
| Who it's not for | Occasional video makers . credits will cost more than the output is worth | Small teams needing a handful of simple videos |
| Privacy | Published security, privacy, and trust pages plus a 95/100 third-party audit of one component; one documented MFA-bypass account takeover case exists.11 | No known public vulnerabilities found in the sources reviewed.15 |
| Support quality | No support-quality evidence in sources | No support evidence in sources |
| Public sentiment | Praised for ease of use on app stores and G2, but Reddit users complain about pricing changes, output quality, and reliability.¹ | Public feedback skews promotional; users praise slide-deck simplicity while independent reviews add caveats. |
| Biggest gotcha | Credit-based pricing with hidden credit costs; third-party analysis cites $0-$4,300/mo range⁹ | Enterprise features sit behind a sales conversation; no public pricing shown14 |
Pick HeyGen when
- Marketers shipping frequent avatar videos
- Training and sales enablement at scale
- Multilingual dubbing workflows
- Small businesses producing social video
When HeyGen is not a fit
- Occasional video makers . credits will cost more than the output is worth
- Long-form video without avatars
- Anyone needing predictable monthly billing
- Teams wanting real humans on camera instead of AI avatars
Pick Synthesia when
- L&D and training teams
- Enterprise internal comms
- Multilingual video at scale
- Teams replacing studio shoots
When Synthesia is not a fit
- Small teams needing a handful of simple videos
- Solo creators making YouTube or social content
- Anyone wanting cinematic, camera-shot footage
- Buyers needing transparent public pricing upfront
Sources
- HeyGen Trustpilot reviews (4-star)trustpilot.comreview
review
- HeyGen on Gartner Peer Insightsgartner.comreview
- Concurate: HeyGen honest B2B SaaS reviewconcurate.comreview
- HeyGen vs Synthesia ratings gap (Vidico)vidico.comreview
- HeyGen pricing, credits, and real costsarcade.softwarenews
- HeyGen pricing total cost analysischeckthat.aireview
- HeyGen valued at $500M, $74M raised (Bloomberg)bloomberg.comnews
- Keepnet Labs HeyGen account takeover casekeepnetlabs.comsecurity
- HeyGen security practices pageheygen.comofficial
- Synthesia: #1 AI Video Platform for Businesssynthesia.ioofficial
- Synthesia Enterprisesynthesia.ioofficial
security
security