HomeAdvisor
Skip
Confidence: High
Contractors shouldn't buy: the FTC ordered HomeAdvisor to pay up to $7.2M for deceptively marketing its leads, and reviews echo pricey, shared, price-shopper leads.
New check
Comparison
HomeAdvisor vs ServiceTitan
HomeAdvisor lands on Skip, and ServiceTitan lands on Depends.
ServiceTitan
Depends
Confidence: High
Buy if you're a mid-size or large HVAC, plumbing, or electrical contractor with admin staff and real budget.
| Compare | HomeAdvisor | ServiceTitan |
|---|---|---|
| Verdict | Skip | Depends |
| Best for | Established contractors with high-ticket jobs | Mid-size and large HVAC, plumbing, electrical contractors |
| Who it's not for | New or solo contractors . lead fees will eat your margin | Solo operators and one-truck shops |
| Privacy | One old 2014 mobile-app CVE found; no public security page.⁵ | Enterprise security program exists, but a Feb 2026 incident was disclosed and its npm packages were flagged for embedded malicious code. |
| Support quality | some praise; many cite pushy sales and poor recourse | Reviews cite slow, unresponsive support |
| Public sentiment | Contractors and homeowners widely complain about lead quality, billing, and spam, while a minority of high-volume pros report it works.² | Users praise the depth and business results but frequently complain about price, opaque quoting, and support.12 |
| Biggest gotcha | Per-lead billing plus membership fees; one Reddit contractor reports $3,000/month³ | Users report ServiceTitan charges different customers different prices; negotiate hard and get everything in writing.14 |
Pick HomeAdvisor when
- Established contractors with high-ticket jobs
- Pros with sales staff to chase shared leads fast
- Homeowners wanting free cost estimates
When HomeAdvisor is not a fit
- New or solo contractors . lead fees will eat your margin
- Anyone needing exclusive leads . they're shared with competitors
- Low-ticket trades . leads skew to price-shoppers
- Buyers wanting predictable spend . per-lead costs swing wildly
Pick ServiceTitan when
- Mid-size and large HVAC, plumbing, electrical contractors
- Multi-truck fleets needing dispatch and reporting
- Companies selling financing and memberships
- Contractors with admin staff to run the system
When ServiceTitan is not a fit
- Solo operators and one-truck shops
- Budget-constrained small businesses
- Teams wanting transparent, published pricing
- Anyone without staff to administer a heavy CRM
Sources
news
- Trustpilot . HomeAdvisor reviewstrustpilot.comreview
review
- CVE-2014-6866 Detail . NVDnvd.nist.govsecurity
- HomeAdvisor BBB complaintsbbb.orgreview
- HomeAdvisor Pro Reviews: Is It Worth It For Contractors?hookagency.comreview
- $750 prepay promotion warning . Nachi forumforum.nachi.orgreview
- Nearleap vs HomeAdvisor (plumbing)nearleap.comreview
- HomeAdvisor True Cost Guidehomeadvisor.comofficial
review
- ServiceTitan Trustpilot Reviewstrustpilot.comreview
news
- ServiceTitan Software Overview . Software Advicesoftwareadvice.comreview