Comparison

Hotjar (now Contentsquare) vs Fullstory

Hotjar (now Contentsquare) lands on Worth it, and Fullstory lands on Depends.

Hotjar (now Contentsquare)

Worth it

Confidence: Medium

Buy if you run an SMB site and want heatmaps, session replay, and surveys free up to 200k sessions/month . signups now go through Contentsquare.

Depends

Confidence: Medium

Buy it if you are a mid-size or enterprise product team that will assign people to actually mine session data.

Hotjar (now Contentsquare) versus Fullstory
Compare	Hotjar (now Contentsquare)	Fullstory
Verdict	Worth it	Depends
Best for	SMB product and marketing teams	Enterprise product and engineering teams
Who it's not for	Anyone wanting standalone Hotjar . new accounts are forced onto Contentsquare	Small startups wanting quick, cheap insights
Privacy	A 2024 OAuth+XSS account-takeover flaw and two WordPress plugin XSS CVEs; no active breach reported.^⁶	No known public vulnerabilities found in the sources reviewed; trust center and breach-response plan published, but one privacy lawsuit alleges covert visitor recording.
Support quality	No support evidence in sources	Aggregated reviews rank support top strength
Public sentiment	Independent comparisons praise the free entry point but flag the free plan's data limits as a scaling constraint.^⁴	Users praise the capture depth, ease of use, and support but complain sessions pile up unwatched without dedicated analysts.
Biggest gotcha	July 2024 OAuth+XSS flaw let attackers steal credentials from users clicking malicious links^⁷	No public pricing; enterprise contracts likely scale with captured sessions . negotiate hard before signing¹⁵