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Immersive Labs vs KnowBe4

Immersive Labs and KnowBe4 both land on Depends.

KnowBe4

knowbe4.com

Depends
Confidence: Medium

Mid-market and enterprise security teams get the category's deepest, most-proven phishing training platform . if they have admin time and tolerance for negotiated pricing.

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Immersive Labs versus KnowBe4
CompareImmersive LabsKnowBe4
VerdictDependsDepends
Best forMid/large security teams proving readinessMid-market IT/security teams
Who it's not forSolo learners on a budget . TryHackMe is cheaperTiny teams that just need occasional phishing tips . badly overkill
PrivacyNo known public vulnerabilities found in the sources reviewed; company runs a responsible disclosure program and publishes its own research.⁹No active breach; several patched CVEs (2020-2024) plus two vendor-disclosed incidents in 2024-25.
Support qualityNo evaluative evidence found1.9/5 Trustpilot suggests support gripes
Public sentimentLearners on Reddit find the labs engaging and realistic but complain about individual pricing and reduced free access.Reviews praise the training content and category leadership, while a vocal minority of MSPs and sysadmins complain about complexity and switch to alternatives.12
Biggest gotchaQuote-only enterprise pricing; expect a sales cycle, no self-serve signup⁸Pricing is not public; expect per-seat annual quotes and negotiation16

Pick Immersive Labs when

  • Mid/large security teams proving readiness
  • SOC and threat-intel upskilling
  • Enterprise awareness training beyond phishing
  • Government and regulated sectors

When Immersive Labs is not a fit

  • Solo learners on a budget . TryHackMe is cheaper
  • Small businesses wanting simple phishing awareness
  • Buyers needing transparent, published pricing
  • Teams wanting self-serve signup

Pick KnowBe4 when

  • Mid-market IT/security teams
  • Compliance-heavy industries (healthcare, finance)
  • Enterprises running phishing simulations at scale
  • MSPs managing multiple client tenants

When KnowBe4 is not a fit

  • Tiny teams that just need occasional phishing tips . badly overkill
  • Buyers who want transparent public pricing before talking to sales
  • Orgs with no dedicated admin to own the program
  • Anyone wanting plug-and-play without running ongoing campaigns

Sources

  1. Immersive Products on G2 . 109 reviewsg2.com
    review
  2. Immersive One Reviews . Gartnergartner.com
    review
  3. Unfair deal . r/immersivelabsreddit.com
    review
  4. Where did the 12 free Immersive Labs go? . r/immersivelabsreddit.com
    review
  5. Immersive homepage . cyber drillsimmersivelabs.com
    official
  6. Cyber Million FAQs . free trainingimmersivelabs.com
    official
  7. HSBC case studyinfo.immersivelabs.com
    official
  8. Immersive Labs pricing . Vendrvendr.com
    news
  9. Product security pageimmersivelabs.com
    security
  10. Aviatrix VPN vulnerability researchimmersivelabs.com
    security
  11. KnowBe4 homepageknowbe4.com
    official
  12. G2 reviews . KnowBe4 Security Awareness Trainingg2.com
    review
  13. Trustpilot reviews . knowbe4.comtrustpilot.com
    review
  14. Is KnowBe4 Worth It in 2026? Inside the 1.9-Star Trustpilot Ratingkindssecurity.com
    review
  15. KnowBe4 Security Awareness Training Pricingknowbe4.com
    official
  16. KnowBe4 Pricing 2026: Plans, Costs & Negotiated Ratescheckthat.ai
    review