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Improvado versus Funnel | The leading marketing intelligence platform
Compare	Improvado	Funnel \| The leading marketing intelligence platform
Verdict	Depends	Depends
Best for	Mid-to-large marketing teams with many data sources	Enterprise multi-channel marketing teams
Who it's not for	Small businesses with a handful of ad accounts	Solo marketers or early-stage startups
Privacy	SOC 2 and HIPAA audits passed for the third straight year; SafeBase trust center and DPA published.^⁶	No known public vulnerabilities found in the sources reviewed; vendor security page could not be retrieved.¹²
Support quality	No direct support evidence in sources	No support evidence found
Public sentiment	G2 reviewers value the integration breadth but flag time-consuming reporting and difficult upkeep.^¹	No substantive independent user reviews surfaced in the sources reviewed.¹³
Biggest gotcha	Guess: no public pricing means sales-negotiated contracts; budget before the demo^⁵	Guess: sales-led pricing that likely scales with data volume and connectors¹¹

Pick Improvado when

Mid-to-large marketing teams with many data sources
Agencies consolidating multi-client reporting
Orgs with dedicated data/analytics staff

When Improvado is not a fit

Small businesses with a handful of ad accounts
Anyone wanting self-serve, published pricing
Teams wanting quick DIY setup without a sales cycle
Early-stage startups . Supermetrics or a spreadsheet suffices

Pick Funnel | The leading marketing intelligence platform when

Enterprise multi-channel marketing teams
Agencies consolidating client ad data
Analytics teams feeding BI or data warehouses
Orgs needing governed marketing data

When Funnel | The leading marketing intelligence platform is not a fit

Solo marketers or early-stage startups
Small teams with under ~5 ad channels
Buyers wanting transparent, self-serve pricing
Non-technical teams without an analyst or ops resource

Sources

Improvado Reviews 2026: Details, Pricing, & Features (G2)g2.com
review
Improvado Pricing, Reviews & Features (Capterra Canada)capterra.ca
review
Improvado 2026 Company Profile: Funding (PitchBook)pitchbook.com
news
1383+ Data Source Integrationsimprovado.io
official
Improvado Pricing: Plans for the AI Marketing Agentimprovado.io
official
Improvado passes SOC 2 and HIPAA audits for third yearlinkedin.com
security
Improvado Inc Trust Center (SafeBase)trust.improvado.io
security
Improvado Data Processing Agreementimprovado.io
security
Has anyone had any experience with Improvado? (Reddit r/Scams)reddit.com
review
Honest Improvado Review in 2026: Is It Right For You? (Whatagraph)whatagraph.com
review
Funnel homepagefunnel.io
official
Funnel security pagefunnel.io
security
Funnel Software Pricing, Alternatives & More . Capterracapterra.com
review
Havas supercharges data capabilities with expanded Funnel partnershiphavasmedianetwork.com
news
Threepipe Reply partners with Funnellinkedin.com
news
Supermetrics company profilewelcome.ai
review