KnowBe4
Depends
Confidence: Medium
Mid-market and enterprise security teams get the category's deepest, most-proven phishing training platform . if they have admin time and tolerance for negotiated pricing.
New check
Comparison
KnowBe4 vs Hook Security
KnowBe4 lands on Depends, and Hook Security lands on Worth it.
Hook Security
Worth it
Confidence: Medium
A fit for SMBs and MSPs that want simple, affordable phishing training at $2 per user per month.
| Compare | ||
|---|---|---|
| Verdict | Depends | Worth it |
| Best for | Mid-market IT/security teams | SMBs wanting set-and-forget training |
| Who it's not for | Tiny teams that just need occasional phishing tips . badly overkill | Enterprises needing deep admin and reporting |
| Privacy | No active breach; several patched CVEs (2020-2024) plus two vendor-disclosed incidents in 2024-25.⁸ | No known public vulnerabilities found in the sources reviewed. |
| Support quality | 1.9/5 Trustpilot suggests support gripes | No support evidence in sources |
| Public sentiment | Reviews praise the training content and category leadership, while a vocal minority of MSPs and sysadmins complain about complexity and switch to alternatives.² | Reviews across G2, Capterra, and MSP forums are largely positive, praising effortless monthly training, though some MSPs still lean toward bigger incumbents. |
| Biggest gotcha | Pricing is not public; expect per-seat annual quotes and negotiation⁶ | Three pricing tiers exist but feature differences aren't public . confirm inclusions before signing. |
Pick KnowBe4 when
- Mid-market IT/security teams
- Compliance-heavy industries (healthcare, finance)
- Enterprises running phishing simulations at scale
- MSPs managing multiple client tenants
When KnowBe4 is not a fit
- Tiny teams that just need occasional phishing tips . badly overkill
- Buyers who want transparent public pricing before talking to sales
- Orgs with no dedicated admin to own the program
- Anyone wanting plug-and-play without running ongoing campaigns
Pick Hook Security when
- SMBs wanting set-and-forget training
- MSPs reselling to clients
- Compliance-light teams
- Slack-first orgs via Haekka
When Hook Security is not a fit
- Enterprises needing deep admin and reporting
- Teams wanting KnowBe4-scale content libraries
- Buyers who only need a one-off phishing test
- Orgs with no employees to train . a policy doc suffices
Sources
- KnowBe4 homepageknowbe4.comofficial
review
- Trustpilot reviews . knowbe4.comtrustpilot.comreview
- Is KnowBe4 Worth It in 2026? Inside the 1.9-Star Trustpilot Ratingkindssecurity.comreview
- KnowBe4 Security Awareness Training Pricingknowbe4.comofficial
review
- Know B 4 Pricing? (r/msp)reddit.comreview
- CVE-2024-29210 advisorysupport.knowbe4.comsecurity
- CVE-2020-36844 . NVDnvd.nist.govsecurity
- How a North Korean Fake IT Worker Tried to Infiltrate Usblog.knowbe4.comsecurity
security
- KnowBe4 To Be Acquired by Vista Equity Partners for $4.6Bvistaequitypartners.comnews
- athenahealth case studyknowbe4.comofficial
- 10 Best KnowBe4 Alternativesbrside.comreview
- Pricing . $2 per User per Monthhooksecurity.coofficial
- Training Library . 61 Courseshooksecurity.coofficial