Mailblast
Depends
Confidence: Low
Buy if you send simple newsletters and want Mailchimp-sized bills cut via Amazon SES; skip if you need deep automation, segmentation, or vendor hand-holding.
Comparison
Mailblast vs EmailOctopus
Mailblast lands on Depends, and EmailOctopus lands on Worth it.
EmailOctopus
Worth it
Confidence: High
Buy if you run a newsletter or small-business list and want the cheapest reliable sender available.
| Compare | Mailblast | EmailOctopus |
|---|---|---|
| Verdict | Depends | Worth it |
| Best for | Budget-conscious newsletter senders | Newsletter creators |
| Who it's not for | Automation-heavy e-commerce marketing teams | E-commerce stores needing Klaviyo-grade segmentation |
| Privacy | No known public vulnerabilities found in the sources reviewed.⁴ | Core platform claims GDPR compliance; no core-platform CVEs found. 2025 XSS CVEs affected its WordPress plugin only. |
| Support quality | No support evidence in sources | Trustpilot 5/5; users mention friendly support |
| Public sentiment | Mailblast appears across G2, Capterra, SourceForge and TrustRadius catalogs, but the sources contain almost no substantive user feedback. | Users praise the low cost, simplicity, and clean templates; gripes center on feature limits, strict compliance checks, and occasional deliverability.15 |
| Biggest gotcha | You pay Mailblast plus AWS SES usage; SES approval and limits gate scaling³ | Pricing counts subscribed contacts . stale or duplicate addresses inflate your bill; clean lists regularly |
Pick Mailblast when
- Budget-conscious newsletter senders
- Teams already on AWS
- Mailchimp refugees with big lists
- Solo and indie marketers
When Mailblast is not a fit
- Automation-heavy e-commerce marketing teams
- Enterprises needing deliverability SLAs and dedicated support
- Anyone unwilling to manage AWS/SES setup and sender reputation
- Buyers wanting a widely adopted, battle-tested vendor
Pick EmailOctopus when
- Newsletter creators
- Small businesses on a budget
- Nonprofits (discounted pricing)
- Mailchimp refugees wanting cheaper migration
When EmailOctopus is not a fit
- E-commerce stores needing Klaviyo-grade segmentation
- Teams wanting advanced multi-step automations
- Enterprises needing admin controls, SSO, compliance teams
- Anyone wanting hands-on enterprise deliverability support
Sources
- Mailblast homepagemailblast.ioofficial
- Mailblast pricingmailblast.ioofficial
- Mailblast + Amazon SES setup guidemailblast.ioofficial
- Mailblast security pagemailblast.iosecurity
- Mailblast revenue and funding (GetLatka)getlatka.comnews
- BuiltWith Mailblast usage statisticstrends.builtwith.comnews
- The American Genius on Mailblast cost savingstheamericangenius.comnews
- HN: MailChimp vs. Amazon SES bill reductionnews.ycombinator.comreview
- EmailOctopus: best email marketing for Amazon SESemailoctopus.comreview
- Reddit: cheapest service for large listsreddit.comreview
- Crozdesk: Mailblast vs Omnisend vs CleverReachcrozdesk.comreview
- TheirStack: companies using Mailblasttheirstack.comnews
- EmailOctopus Review (2026): Cheap, But At What Cost?emailtooltester.comreview
- EmailOctopus Pricing (2026)emailtooltester.comofficial
- Trustpilot reviews of emailoctopus.comtrustpilot.comreview
- Anyone tried EmailOctopus? . Redditreddit.comreview