Analytics Platform - Matomo
Worth it
Confidence: Medium
Buy if GDPR compliance and owning your analytics data matter; cloud is fast to start, self-hosted is free.
Comparison
Analytics Platform - Matomo vs Google Analytics
Google Analytics
Starting report…
Pick Analytics Platform - Matomo when
- GDPR-regulated businesses
- Teams needing full data ownership
- Self-hosters and open-source buyers
- Google Analytics refugees
When Analytics Platform - Matomo is not a fit
- Solo sites that just want pageview counts
- Teams with no one to maintain a self-hosted server
- Buyers who hate usage-based (hit) billing surprises
- Anyone wanting a zero-config two-minute install
Sources
official
- Awards . 2025 FOSS Awards winnermatomo.orgofficial
- Case Studies . 1M+ sitesmatomo.orgofficial
- Features listmatomo.orgofficial
- FAQ: How much does Matomo cost?matomo.orgofficial
- Cloud pricing changes 2024 FAQmatomo.orgofficial
- On-Premise pricing changes 2024 FAQmatomo.orgofficial
- Hits, bots, and cost FAQmatomo.orgofficial
- Security pagematomo.orgsecurity
- Bug bounty announcementmatomo.orgsecurity
- Piwik 1.5 security advisorymatomo.orgsecurity
- Matomo under 30 minutesmatomo.orgofficial
- MarketStorm testimonialmatomo.orgreview
- matomo.orgmatomo.orgreview