Comparison

Muck Rack vs Prezly

Muck Rack and Prezly both land on Depends.

Muck Rack

Depends

Confidence: Medium

Buy it if PR and media outreach is a core function for your team and you can absorb an annual, quote-based contract.

Depends

Confidence: Medium

Buy if you run PR continuously . media outreach, a newsroom, and releases every month.

Muck Rack versus Prezly
Compare	Muck Rack	Prezly
Verdict	Depends	Depends
Best for	In-house comms teams at funded startups	In-house PR and comms teams
Who it's not for	Solo founders pitching a handful of journalists	Teams sending one or two releases a year . use a newswire instead
Privacy	No known public vulnerabilities found in the sources reviewed.	ISO 27001:2022 certified, GDPR-compliant, publishes a trust center; only patched third-party bug reports found, no active known vulnerabilities.
Support quality	No clear evidence found in sources	No reliable user support evidence found
Public sentiment	Users praise the journalist database and daily monitoring workflow across G2 and Reddit, while complaining that pricing is opaque and inconsistent.^¹	Users rate Prezly 4.3/5 on G2 and repeatedly call it easy to use and more user-friendly than rivals.
Biggest gotcha	Quote-based pricing; Reddit users report inconsistent quotes between buyers^⁵	Essential is €100/mo, Standard €250/mo . only worth it if you pitch monthly

Teams sending one or two releases a year . use a newswire instead
Solo founders building a contact list . a spreadsheet does it free
Enterprises needing deep media monitoring and analytics . look at Meltwater-class tools
Anyone expecting a free plan . there isn't one