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Muck Rack Review

Depends

Should I use Muck Rack?

PR software: media database, monitoring, analytics, and PR CRM - muckrack.com

· 1 month ago

Buy if you run PR for a funded company or agency and pitch reporters weekly — it's the best-regarded media database in Reddit discussions. Skip if you're a small team or startup: ~$13,000 average contracts buy more PR machinery than you need.

Confidence

Medium. Based on 25+ public sources: Reddit PR community threads, G2, Capterra, Vendr, Muck Rack's own site and help docs.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support quality
  • Security posture

Pricing

~$13,000 avg annual contract

Custom (quote-based)

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • In-house PR teams at mid-size and large companies
  • Comms agencies managing many client lists
  • Teams replacing Cision
  • Teams needing monitoring plus exec-ready reporting

Not for

  • Solo founders sending a few pitches a month
  • Small startups without a dedicated comms budget
  • Buyers wanting self-serve, transparent pricing
  • Anyone needing only a small journalist contact list

Gotchas - check before you buy

high

Vendr lists ~$13,000 average annual contract; expect quote-based sales, not self-serve pricing.

medium

Reddit reports pricing varies between similar customers; compare multiple quotes before signing.

medium

Some teams share accounts to save seats, raising security and compliance concerns.

medium

Coverage can miss relevant outlets in some niches; validate your beats before committing.

Pros and cons

Pros

  • Reddit users call it the best media database available
  • Combines media database, monitoring, analytics, PR CRM, and press releases
  • Positions itself as a modern Cision replacement
  • Used by nearly 6,000 companies worldwide
  • Email pitching integration inside the platform

Cons

  • Users call it the most expensive option
  • Pricing reported inconsistent between similar customers
  • Some users report irrelevant media-outlet results
  • Even fans call it 'best of the worst' among databases

Sources & method

- 9 sources - No known vulnerabilities found in the sources reviewed.

official x2review x4security x2news x1

Key stats

  • Value for money: 2/5

    Rating

  • ~$13,000 avg annual contract

    Starting price

  • 9

    Sources

  • Analyzed

  • Value for money: 2/5. Users call it the most expensive option
  • Ease of use: 4/5. Users say it simplifies media-list work
  • Feature depth: 5/5. Database, monitoring, analytics, CRM, AI combined
  • Support quality: 4/5. Capterra customer-service rating 4.0
  • Security posture: 3/5. Medium-risk rating; runs disclosure program
  • $13,000 Avg annual contract Vendr marketplace estimate
  • $180M Funding Series A, Sept 2022
  • ~6,000 Customers companies worldwide, per Muck Rack

Pricing

Custom (quote-based)

~$13,000 avg annual contract

  • Media database, monitoring, analytics
  • PR CRM and reporting
  • Reported to vary by customer

Security

No known vulnerabilities found in the sources reviewed.

What users say

Users on Reddit rate Muck Rack the strongest but priciest media database, praising list-building while griping about cost and occasional irrelevant contacts.

“Muckrack is probably the best of the worst”
Reddit, r/PublicRelations
“Muckrack is the best in the biz at the moment”
Reddit, r/PublicRelations
“MuckRack is definitely most expensive, but I thin”
Reddit, r/PublicRelations

Companies that use it

  • International Rescue Committee
  • Sopexa
Full analysis

Based on 25+ public sources: Reddit PR community threads, G2, Capterra, Vendr, Muck Rack's own site and help docs.

Best-regarded but priciest PR media database; great for serious comms teams, overkill below ~$13k/yr budgets.

Methodology

Based on 25+ public sources: Reddit PR community threads, G2, Capterra, Vendr, Muck Rack's own site and help docs.

Read how a report is made.

Sources

  1. Muck Rack Reviews 2026: Details, Pricing, & Featuresg2.com
    review
  2. Anyone else frustrated with the media database providers?reddit.com
    review
  3. Advice on picking between Critical Mention, Meltwater...reddit.com
    review
  4. Is Muck Rack pricing inconsistent?reddit.com
    review
  5. Muck Rack Software Pricing & Plans 2026 — Vendrvendr.com
    news
  6. Muck Rack receives $180 million Series A investmentmuckrack.com
    official
  7. PR software powered by trusted intelligencemuckrack.com
    official
  8. Muck Rack — Medium risk | Agent Trust Hubai.gendigital.com
    security
  9. Muck Rack Vulnerability Disclosure | APIs.io Securityapis.io
    security

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