shouldiuse.io

VERDICT

Should I use Muck Rack?

Not disclosed - muckrack.com

Depends. Buy it if PR and media outreach is a core function for your team and you can absorb an annual, quote-based contract. Skip it if you just need a journalist contact list — a cheaper database or spreadsheet does that job.

Confidence

Medium. Based on 19 public sources: G2/Capterra/Software Advice reviews, Reddit PR threads, vendor pricing and case studies, and security disclosures. Snippets were partially truncated, so some user quotes are excerpts.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo clear evidence found in sources
  • Security posture

Pricing

Quote-based; not public

Custom

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierNo

Best for

  • In-house comms teams at funded startups
  • PR agencies managing multiple clients
  • Teams migrating off Cision
  • Media-list-heavy outreach programs

Not for

  • Solo founders pitching a handful of journalists
  • Small businesses that only need a media contact list
  • Buyers demanding transparent, self-serve pricing
  • Teams wanting broad social listening beyond PR

Gotchas - check before you buy

medium

Quote-based pricing; Reddit users report inconsistent quotes between buyers

low

Annual enterprise contracts implied; competitors run dedicated 'switch' campaigns, hinting at switching friction

low

Users have raised public security questions; vendor maintains a vulnerability disclosure program

Pros and cons

Pros

  • Journalist database repeatedly named the benchmark for finding relevant contacts
  • Customers describe daily use of monitoring and alerts
  • Marketed and adopted as a modern Cision replacement
  • Broad positive review presence across G2, Capterra, Software Advice, GetApp
  • $180M Series A backing signals a stable, growing vendor

Cons

  • No public pricing; buyers must go through sales
  • Users report pricing is inconsistent between customers
  • A user publicly reported it failed to deliver relevant media outlets
  • Some users are confused about what the product actually does
  • Community threads frequently discuss switching to alternatives

Sources & method

Analyzed 9/27/2026 - 19 sources - No known vulnerabilities found in the sources reviewed.

official x4review x7security x3news x5

Key stats

  • Value for money: 3/5

    Rating

  • Quote-based; not public

    Starting price

  • 19

    Sources

  • Analyzed

  • Value for money: 3/5. Quote-based pricing; Reddit users report inconsistency
  • Ease of use: 4/5. Positive usability comments in G2 and Software Advice reviews
  • Feature depth: 4/5. Database, monitoring, reporting; pitched as full Cision replacement
  • Support quality. No clear evidence found in sources
  • Security posture: 3/5. Runs vulnerability disclosure program; no public incidents found
  • $180M Series A Funding Raised September 2022
  • Custom quote Starting price No public per-seat pricing
  • No Free tier Free journalist profiles only
  • 4 platforms Review footprint G2, Capterra, Software Advice, GetApp

Pricing

Custom

Quote-based; not public

  • Journalist database and outreach
  • Media monitoring and alerts
  • PR reporting

Security

No known vulnerabilities found in the sources reviewed.

Companies that use it

  • Golin
  • Sopexa
  • International Rescue Committee
Full analysis

Based on 19 public sources: G2/Capterra/Software Advice reviews, Reddit PR threads, vendor pricing and case studies, and security disclosures. Snippets were partially truncated, so some user quotes are excerpts.

Serious PR teams get real value; casual users pay enterprise prices for a contact list. Pricing is opaque.

Methodology

Based on 19 public sources: G2/Capterra/Software Advice reviews, Reddit PR threads, vendor pricing and case studies, and security disclosures. Snippets were partially truncated, so some user quotes are excerpts.

Sources

  1. Muck Rack Reviews 2026: Details, Pricing, & Features (G2)g2.com
    review
  2. Muck Rack Reviews, Pros and Cons (Software Advice)softwareadvice.com
    review
  3. I'm confused about MuckRack : r/PublicRelationsreddit.com
    review
  4. Good Alternatives to MuckRack? : r/PublicRelationsreddit.com
    review
  5. Is Muck Rack pricing inconsistent? : r/PublicRelationsreddit.com
    review
  6. What's the starting cost of Meltwater and MuckRack? : r/PublicRelationsreddit.com
    review
  7. Muck Rack Fails to Deliver Relevant Media Outlets (LinkedIn post)linkedin.com
    review
  8. Muck Rack Pricing pagemuckrack.com
    official
  9. A Full, Modern Cision Replacement (Muck Rack)muckrack.com
    official
  10. Muck Rack receives $180 million Series A investmentmuckrack.com
    official
  11. Muck Rack customer case study (FeaturedCustomers PDF)cdn.featuredcustomers.com
    official
  12. Muck Rack Pricing: How Much Does It Cost? Alternatives? (Rephonic)rephonic.com
    news
  13. Muck Rack Software Pricing & Plans (Vendr)vendr.com
    news
  14. Muck Rack vs Cision vs Prezly: Features, Pricing & ... (Prezly)prezly.com
    news
  15. The 9 Best Muck Rack Alternatives (Hey Press)hey.press
    news
  16. Agility PR — Switch PR Platformagilitypr.com
    news
  17. Muck Rack Vulnerability Disclosure (APIs.io Security)apis.io
    security
  18. Is muckrack.com Safe? (NudgeSecurity)nudgesecurity.com
    security
  19. Muck Rack security concerns : r/PublicRelationsreddit.com
    security

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