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Muck Rack vs Cision

Muck Rack and Cision both land on Depends.

Muck Rack

muckrack.com

Depends
Confidence: Medium

Buy if you run PR for a funded company or agency and pitch reporters weekly . it's the best-regarded media database in Reddit discussions.

Read the full report

Cision

cision.com

Depends
Confidence: Medium

Buy if you're a large comms or PR team that wants media database, monitoring, and newswire under one contract.

Read the full report

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Muck Rack versus Cision
CompareMuck RackCision
VerdictDependsDepends
Best forIn-house PR teams at mid-size and large companiesEnterprise comms teams
Who it's not forSolo founders sending a few pitches a monthSolo founders doing occasional outreach
PrivacyNo known public vulnerabilities found in the sources reviewed.⁹No known public vulnerabilities found in the sources reviewed.
Support qualityCapterra customer-service rating 4.0No usable evidence in sources
Public sentimentUsers on Reddit rate Muck Rack the strongest but priciest media database, praising list-building while griping about cost and occasional irrelevant contacts.²Users credit Cision with depth and monitoring strength but repeatedly gripe about price, opaque quoting, and contact data quality.10
Biggest gotchaVendr lists ~$13,000 average annual contract; expect quote-based sales, not self-serve pricing.⁵Reported ~$7,000 starting cost; custom quotes hide the real total15

Pick Muck Rack when

  • In-house PR teams at mid-size and large companies
  • Comms agencies managing many client lists
  • Teams replacing Cision
  • Teams needing monitoring plus exec-ready reporting

When Muck Rack is not a fit

  • Solo founders sending a few pitches a month
  • Small startups without a dedicated comms budget
  • Buyers wanting self-serve, transparent pricing
  • Anyone needing only a small journalist contact list

Pick Cision when

  • Enterprise comms teams
  • PR agencies running large media lists
  • Brands wanting monitoring + newswire combined

When Cision is not a fit

  • Solo founders doing occasional outreach
  • Startups without a real PR budget
  • Small teams needing a simple media list
  • Anyone wanting transparent, self-serve pricing

Sources

  1. Muck Rack Reviews 2026: Details, Pricing, & Featuresg2.com
    review
  2. Anyone else frustrated with the media database providers?reddit.com
    review
  3. Advice on picking between Critical Mention, Meltwater...reddit.com
    review
  4. Is Muck Rack pricing inconsistent?reddit.com
    review
  5. Muck Rack Software Pricing & Plans 2026 . Vendrvendr.com
    news
  6. Muck Rack receives $180 million Series A investmentmuckrack.com
    official
  7. PR software powered by trusted intelligencemuckrack.com
    official
  8. Muck Rack . Medium risk | Agent Trust Hubai.gendigital.com
    security
  9. Muck Rack Vulnerability Disclosure | APIs.io Securityapis.io
    security
  10. Cision Reviews 2026 . Capterracapterra.com
    review
  11. Cision Products . G2 seller ratingsg2.com
    review
  12. Cision Reviews . Trustpilottrustpilot.com
    review
  13. Cision & Meltwater . Why is this so expensive?? (Reddit)reddit.com
    review
  14. Thoughts on Cision and Meltwater? (Reddit)reddit.com
    review
  15. Cision Pricing Guide 2026 . Prezlyprezly.com
    news
  16. Cision Pricing 2026 . AuthorityTechauthoritytech.io
    news