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Muck Rack vs Critical Mention - An Onclusive Company

Muck Rack and Critical Mention - An Onclusive Company both land on Depends.

Muck Rack

muckrack.com

Depends
Confidence: Medium

Buy if you run PR for a funded company or agency and pitch reporters weekly . it's the best-regarded media database in Reddit discussions.

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Muck Rack versus Critical Mention - An Onclusive Company
CompareMuck RackCritical Mention - An Onclusive Company
VerdictDependsDepends
Best forIn-house PR teams at mid-size and large companiesEnterprise PR and comms teams
Who it's not forSolo founders sending a few pitches a monthSmall businesses, entry reportedly low five figures
PrivacyNo known public vulnerabilities found in the sources reviewed.⁹No known public vulnerabilities found in the sources reviewed.
Support qualityCapterra customer-service rating 4.0No direct evidence in sources
Public sentimentUsers on Reddit rate Muck Rack the strongest but priciest media database, praising list-building while griping about cost and occasional irrelevant contacts.²Reviews are sparse but positive, with users citing extensive features and enterprises describing it as an enterprise-level monitoring platform.10
Biggest gotchaVendr lists ~$13,000 average annual contract; expect quote-based sales, not self-serve pricing.⁵No published pricing; one source says low five figures, another lists $299/month, verify with a quote11

Pick Muck Rack when

  • In-house PR teams at mid-size and large companies
  • Comms agencies managing many client lists
  • Teams replacing Cision
  • Teams needing monitoring plus exec-ready reporting

When Muck Rack is not a fit

  • Solo founders sending a few pitches a month
  • Small startups without a dedicated comms budget
  • Buyers wanting self-serve, transparent pricing
  • Anyone needing only a small journalist contact list

Pick Critical Mention - An Onclusive Company when

  • Enterprise PR and comms teams
  • Brands needing TV/radio mention tracking
  • Crisis communications teams
  • Teams building press outreach lists

When Critical Mention - An Onclusive Company is not a fit

  • Small businesses, entry reportedly low five figures
  • Solo users wanting simple social listening
  • Budget-constrained teams, cheaper rivals fit better
  • Buyers needing a published security posture

Sources

  1. Muck Rack Reviews 2026: Details, Pricing, & Featuresg2.com
    review
  2. Anyone else frustrated with the media database providers?reddit.com
    review
  3. Advice on picking between Critical Mention, Meltwater...reddit.com
    review
  4. Is Muck Rack pricing inconsistent?reddit.com
    review
  5. Muck Rack Software Pricing & Plans 2026 . Vendrvendr.com
    news
  6. Muck Rack receives $180 million Series A investmentmuckrack.com
    official
  7. PR software powered by trusted intelligencemuckrack.com
    official
  8. Muck Rack . Medium risk | Agent Trust Hubai.gendigital.com
    security
  9. Muck Rack Vulnerability Disclosure | APIs.io Securityapis.io
    security
  10. Critical Mention Pricing, Cost & Reviews . Capterracapterra.co.uk
    review
  11. Critical Mention Review (2026): Features, Pros, Cons, Verdictmentionagent.ai
    review
  12. Enterprise-Level Media Monitoring and PR Platform . Reddit r/PublicRelationsreddit.com
    review
  13. Critical Mention Pros and Cons . G2g2.com
    review
  14. Critical Mention vs. Meltwater Comparison . G2g2.com
    review
  15. Critical Mention vs. Sendible Comparison . G2g2.com
    review
  16. Critical Mention vs. TechNews Comparison . G2g2.com
    review