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Muck Rack vs Pr (pr.co)

Muck Rack and Pr (pr.co) both land on Depends.

Muck Rack

muckrack.com

Depends
Confidence: Medium

Buy if you run PR for a funded company or agency and pitch reporters weekly . it's the best-regarded media database in Reddit discussions.

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Muck Rack versus Pr (pr.co)
CompareMuck RackPr (pr.co)
VerdictDependsDepends
Best forIn-house PR teams at mid-size and large companiesComms teams publishing regular press releases
Who it's not forSolo founders sending a few pitches a monthSolo founders pitching journalists a few times a year
PrivacyNo known public vulnerabilities found in the sources reviewed.⁹No known public vulnerabilities found in the sources reviewed.10
Support qualityCapterra customer-service rating 4.0No support feedback found
Public sentimentUsers on Reddit rate Muck Rack the strongest but priciest media database, praising list-building while griping about cost and occasional irrelevant contacts.²No direct user reviews of surfaced; reviewed threads debate PR value generally.12
Biggest gotchaVendr lists ~$13,000 average annual contract; expect quote-based sales, not self-serve pricing.⁵G2-style listings in this space are partly vendor-driven PR; read negative reviews yourself

Pick Muck Rack when

  • In-house PR teams at mid-size and large companies
  • Comms agencies managing many client lists
  • Teams replacing Cision
  • Teams needing monitoring plus exec-ready reporting

When Muck Rack is not a fit

  • Solo founders sending a few pitches a month
  • Small startups without a dedicated comms budget
  • Buyers wanting self-serve, transparent pricing
  • Anyone needing only a small journalist contact list

Pick Pr (pr.co) when

  • Comms teams publishing regular press releases
  • Brands wanting a hosted online newsroom
  • In-house PR managing media contacts

When Pr (pr.co) is not a fit

  • Solo founders pitching journalists a few times a year
  • Small teams that can run PR from Gmail and a doc
  • Anyone wanting cheap one-off press-release distribution
  • Devs looking for pull-request review tools, wrong 'PR'

Sources

  1. Muck Rack Reviews 2026: Details, Pricing, & Featuresg2.com
    review
  2. Anyone else frustrated with the media database providers?reddit.com
    review
  3. Advice on picking between Critical Mention, Meltwater...reddit.com
    review
  4. Is Muck Rack pricing inconsistent?reddit.com
    review
  5. Muck Rack Software Pricing & Plans 2026 . Vendrvendr.com
    news
  6. Muck Rack receives $180 million Series A investmentmuckrack.com
    official
  7. PR software powered by trusted intelligencemuckrack.com
    official
  8. Muck Rack . Medium risk | Agent Trust Hubai.gendigital.com
    security
  9. Muck Rack Vulnerability Disclosure | APIs.io Securityapis.io
    security
  10. Product security pagepr.co
    official
  11. Top 7 Alternatives to Prezly | PR Blogpr.co
    official
  12. Is PR worth it? : r/marketingreddit.com
    review
  13. 93% of clients is unhappy with their PR agency?reddit.com
    review
  14. Does Onclusive offer one platform for all its solutions or...g2.com
    review
  15. PR software is changing. G2's latest rankingsmuckrack.com
    news
  16. Best PR Agency Alternatives in 2026 (Cheaper, Faster)famehero.com
    news