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Comparison

Pastel vs Markup

Pastel and Markup both land on Depends.

Pastel

pastel.is

Depends
Confidence: Medium

Buy Pastel if collecting client feedback on live websites is a weekly bottleneck for your agency or design team.

Read the full report

Markup

markup.io

Depends
Confidence: Medium

Buy if you're a designer, freelancer, or agency needing simple visual feedback on sites, PDFs, and images.

Read the full report

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Pastel versus Markup
ComparePastelMarkup
VerdictDependsDepends
Best forAgencies collecting client website feedbackWeb design agencies
Who it's not forOne-off reviewers . free no-signup tools sufficeDevelopers wanting code-level review . GitHub comments already do this
PrivacyNo known public vulnerabilities found in the sources reviewed.³No known public vulnerabilities found in the sources reviewed.15
Support qualityNo support evidence in reviewed sources.No support evidence in sources
Public sentimentG2 reviewers consistently praise Pastel, but reviewed snippets were too truncated for verbatim quotes.⁵Reviewers praise MarkUp as an intuitive way to leave feedback on digital content, though 2026 price increases pushed some users toward alternatives.
Biggest gotchaOnly price point found is $35/mo via a competitor comparison . verify current tiers on the official pricing page.⁶2026 price increase caused public user churn to cheaper tools

Pick Pastel when

  • Agencies collecting client website feedback
  • Design teams reviewing live pages
  • Freelancers juggling multiple client sites
  • Marketing teams iterating on landing pages

When Pastel is not a fit

  • One-off reviewers . free no-signup tools suffice
  • Teams annotating PDFs or mobile apps, not websites
  • Anyone wanting verified security audit evidence
  • Price-sensitive users on tight budgets

Pick Markup when

  • Web design agencies
  • Freelancers collecting client feedback
  • Teams reviewing PDFs and images
  • Marketing teams approving content

When Markup is not a fit

  • Developers wanting code-level review . GitHub comments already do this
  • Price-sensitive buyers . the 2026 hike drove users to cheaper tools
  • Solo users with one-off feedback needs . screenshots and shared docs suffice
  • Large orgs needing enterprise governance beyond a feedback tool

Sources

  1. Pastel | Website Annotation Tool for Fast Visual Feedbackusepastel.com
    official
  2. Pastel Pricing | Faster feedback and approvalsusepastel.com
    official
  3. Pastel product security pagepastel.is
    security
  4. Pastel Privacy Policyusepastel.com
    official
  5. Pastel Reviews 2026: Details, Pricing & Features (G2)g2.com
    review
  6. dotts vs. Pastel Compareddotts.se
    review
  7. MarkUp vs. Pastel: Features & Pricing Comparedmarkup.io
    review
  8. 7 Best Pastel Alternatives in 2026feedbucket.app
    review
  9. AnnotateWeb vs Pastel: Free, No-Signup Alternativeannotateweb.com
    review
  10. 6 Best Pastel Alternatives in 2026simplecommenter.com
    review
  11. Pastel company profile (Dealroom)app.dealroom.co
    news
  12. How Pastel found its first 25 customersuxdesign.cc
    news
  13. MarkUp.io homepagemarkup.io
    official
  14. MarkUp.io pricingmarkup.io
    official
  15. MarkUp.io product security pagemarkup.io
    security
  16. Trustpilot reviews of markup.iotrustpilot.com
    review