Podtrac
Depends
Confidence: Medium
Buy if you run an established show or network and need IAB-certified download numbers plus industry rankings.
New check
Comparison
Podtrac and Podscribe both land on Depends.
Buy if you run an established show or network and need IAB-certified download numbers plus industry rankings.
Podcast advertisers and agencies with real ad spend buy this to measure conversions and verify campaigns.
| Compare | ||
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Established publishers and networks | Podcast advertisers tracking conversions |
| Who it's not for | New or hobby podcasts, host stats suffice | Indie podcasters needing only download stats |
| Privacy | No known public vulnerabilities found in the sources reviewed.⁹ | No known public vulnerabilities found in the sources reviewed. |
| Support quality | No support evidence in sources | Only help docs in evidence |
| Public sentiment | Users treat Podtrac as the standard, reliable download tracker and routinely pair it with their host's stats.⁵ | Independent reviewers rank Podscribe as a top podcast ad measurement tool, and one Reddit user tracks listener dips on it.13 |
| Biggest gotcha | Measurement is free, but ad attribution and premium publisher reports cost extra, check plans first.¹ | $250/mo platform fee applies before usage charges, so small advertisers face a high floor.12 |