Sanity.io
Depends
Confidence: Medium
Buy if you have engineers building content-heavy web, mobile, or AI apps at scale.
Comparison
Sanity.io vs Contentful
Sanity.io and Contentful both land on Depends.
Contentful
Depends
Confidence: Medium
Buy it if you are a developer-led team shipping structured content across many channels at enterprise scale.
| Compare | Sanity.io | Contentful |
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Developer-led teams on | Multi-channel content at scale |
| Who it's not for | Non-technical teams needing a simple website | Personal blogs and small marketing sites |
| Privacy | No public breaches found; several patched dependency CVEs; formal VDP, DPA, and VPAT/ACR published. | ISO 27001 certified with a HackerOne bug bounty and customer DPA; one 2020 XSS CVE and recurring API-key leak reports, no public breach found. |
| Support quality | No reliable evidence found | Evidence truncated; no clear support signal |
| Public sentiment | Developers praise Sanity's power and flexibility but repeatedly warn about its steep learning curve, while enterprise users say it is worth it.² | Reviewers praise Contentful's flexible content modeling but repeatedly flag pricing escalation and hidden costs as the top downside.12 |
| Biggest gotcha | API usage costs vs fixed-price competitors . usage spikes can inflate bills unexpectedly | Pricing escalates with usage; buyers report hidden costs beyond the sticker price. |
Pick Sanity.io when
- Developer-led teams on Next.js/React
- Multi-channel content at scale
- AI/agentic content workflows
- Page builders and landing-page systems
When Sanity.io is not a fit
- Non-technical teams needing a simple website
- Small blogs . WordPress is easier
- Buyers needing predictable fixed pricing
- Anyone without a developer on staff
Pick Contentful when
- Multi-channel content at scale
- Developer-led product teams
- Enterprise composable content operations
- Brands with complex structured content
When Contentful is not a fit
- Personal blogs and small marketing sites
- Non-technical teams without developers
- Price-sensitive buyers . costs escalate with usage
- Guess: teams wanting visual plug-and-play page editing
Sources
review
review
- Is Sanity worth it? . Redditreddit.comreview
- Sanity Pricingsanity.ioofficial
- Free plan storage in Sanity CMS . Redditreddit.comreview
- Sanity Raises $85 Million in Series Cthesaasnews.comnews
- The DXP Scorecard . Sanitydxpscorecard.comsecurity
security
- Chaining public CMS misconfigurations . Mediumsl4x0.medium.comsecurity
- Sanity vs Content.One (MCP server)content.oneofficial
- Amplitude customer storysanity.ioofficial
- Contentful Reviews | G2g2.comreview
review
- Contentful Reviews | Capterracapterra.comreview