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Comparison

SmartThoughts LLC vs ASAE

SmartThoughts LLC and ASAE both land on Depends.

ASAE

Depends
Confidence: Medium

Worth joining if you work at an association and want the CAE credential, research, or peer networking.

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SmartThoughts LLC versus ASAE
CompareSmartThoughts LLCASAE
VerdictDependsDepends
Best forAssociations with $500K-$7.5M budgetsAssociation professionals pursuing the CAE credential
Who it's not forNon-association businesses buying general softwareNonprofits without a membership model . little relevance
PrivacyNo known public vulnerabilities found in the sources reviewed.⁶No known public vulnerabilities found in the sources reviewed.
Support qualityEngagements closed; no support evidenceNo evidence found
Public sentimentNo verified user reviews of SmartThoughts itself; review sites surfaced similarly named but unrelated companies.⁵Member feedback is sparse and mixed: credentials and events draw interest, while the online community draws criticism.⁷
Biggest gotchaSite states it no longer takes AMS selection or assessment engagements . DIY content only.²No public pricing anywhere; you must contact the member relations team for rates

Pick SmartThoughts LLC when

  • Associations with $500K-$7.5M budgets
  • DIY AMS selection teams
  • Exec directors wanting vendor-neutral advice

When SmartThoughts LLC is not a fit

  • Non-association businesses buying general software
  • Teams wanting a hired consultant . engagements closed
  • Small orgs under ~$500K budget . use peers and a spreadsheet
  • Buyers wanting volume user reviews . use G2 instead

Pick ASAE when

  • Association professionals pursuing the CAE credential
  • Association CEOs wanting research and benchmarks
  • Staff who network at the Annual Meeting
  • Vendors selling into the association market

When ASAE is not a fit

  • Nonprofits without a membership model . little relevance
  • Anyone shopping for actual software; this is a professional association
  • Small teams that need cheap, quick answers over annual dues
  • Non-association businesses; join an industry group for your sector

Sources

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  12. official
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  15. ASAE SolutionsHQ Pricing Pagesolutionshq.asaecenter.org
    official
  16. Gold Circle Eligibility Requirementsasae-goldcircle.secure-platform.com
    official