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The Earl of Bricks vs Bricklink

The Earl of Bricks and Bricklink both land on Worth it.

Bricklink

bricklink.com

Worth it
Confidence: Medium

If you buy LEGO beyond sealed retail sets . rare parts, minifigs, MOC building . this is the marketplace with no real rival at scale.

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The Earl of Bricks versus Bricklink
CompareThe Earl of BricksBricklink
VerdictWorth itWorth it
Best forAFOLs tracking collections freeLEGO hobbyists hunting rare or loose parts
Who it's not forAny team or business buying softwareCasual buyers who just want a new retail set
PrivacyNo known public vulnerabilities found in the sources reviewed.⁷Patchy: LEGO-owned and flaws get patched, but 2022 API bugs, a 2023 outage/hack, and recurring phishing.16
Support qualityEmail support; site cites two-day response.No direct evidence in sources
Public sentimentIndependent user feedback is scarce; visible mentions come mostly from the builder's own accounts and Facebook groups.⁸Reddit and Facebook users overwhelmingly vouch for BrickLink's legitimacy and prices while warning about its learning curve and occasional bad sellers.
Biggest gotchaAffiliate links to retailers fund the site . check disclosed incentives before trusting 'worth buying' verdicts.⁶Use a unique password . 2022 API flaws put account data at risk; 2023 brought an outage and alleged breach.16

Pick The Earl of Bricks when

  • AFOLs tracking collections free
  • Pre-purchase LEGO set research
  • Gift buyers picking by age or budget
  • Alt-brands comparison shoppers (Lumibricks, LetBricks)

When The Earl of Bricks is not a fit

  • Any team or business buying software
  • Anyone needing SLAs, audits, or vendor accountability
  • Buyers who distrust affiliate-linked recommendations

Pick Bricklink when

  • LEGO hobbyists hunting rare or loose parts
  • MOC builders sourcing individual bricks
  • Collectors replacing missing set pieces
  • Resellers tracking part prices

When Bricklink is not a fit

  • Casual buyers who just want a new retail set
  • Anyone expecting Amazon-style simplicity or support
  • Shoppers unwilling to vet individual sellers
  • Time-pressed gift buyers who need guaranteed delivery

Sources

  1. LEGO Set Reviews (2026): 407 Honest Builds Ratedtheearlofbricks.com
    official
  2. Free LEGO Inventory App - No Subscriptiontheearlofbricks.com
    official
  3. About The Earl of Brickstheearlofbricks.com
    official
  4. Editorial Policytheearlofbricks.com
    official
  5. Contacttheearlofbricks.com
    official
  6. Terms of Service (affiliate disclosures)theearlofbricks.com
    official
  7. Product security pagetheearlofbricks.com
    security
  8. Facebook group mention of GameSetBrickfacebook.com
    review
  9. Instagram profile (1,126 followers)instagram.com
    official
  10. Brick Insights review aggregationbrickinsights.com
    review
  11. Is bricklink.com a legit site? : r/legoreddit.com
    review
  12. Am I the only one who gets overwhelmed by bricklink?reddit.com
    review
  13. Do NOT Buy From BL Seller “Set You Up”reddit.com
    review
  14. Lego cost versus Bricklink cost : r/legoreddit.com
    review
  15. A Noob's guide to Bricklink? : r/legoreddit.com
    review
  16. API Flaws in Lego Marketplace Put User Accounts, Data at Riskdarkreading.com
    security