Trends by HubSpot
Worth it
Confidence: Medium
Startup founders and solo entrepreneurs should use it . access is free and reviewers rank it among the better trend-reporting options.
Comparison
Trends by HubSpot vs Exploding Topics
Trends by HubSpot lands on Worth it, and Exploding Topics lands on Depends.
Exploding Topics
Depends
Confidence: Medium
Buy it if you're a marketer, founder, or investor doing weekly trend research and will actually use the Pro database.
| Compare | Trends by HubSpot | Exploding Topics |
|---|---|---|
| Verdict | Worth it | Depends |
| Best for | Startup founders | Content marketers planning topic calendars |
| Who it's not for | Enterprise research teams needing data depth | Casual trend checkers . Google Trends is free |
| Privacy | No Trends-specific vulnerabilities found; parent company HubSpot has disclosed CVEs in its platform products.⁸ | No known public vulnerabilities found in the sources reviewed. |
| Support quality | No direct user evidence | No support evidence in reviewed sources. |
| Public sentiment | Editorial roundups consistently call it a solid free trend-reporting option for entrepreneurs, but substantive user reviews are scarce.¹ | Some reviewers praise the clean interface and daily usefulness, but Trustpilot sentiment is Poor at 2/5.12 |
| Biggest gotcha | Editorial trend picks, not data tools; pair with Google Trends for numbers.² | TrustScore 2/5 on Trustpilot . read reviews before committing to annual billing12 |
Pick Trends by HubSpot when
- Startup founders
- Solo entrepreneurs
- Side-hustle hunters
- Marketers tracking industry trends
When Trends by HubSpot is not a fit
- Enterprise research teams needing data depth
- Fashion designers wanting WGSN-grade forecasts
- Anyone expecting software or dashboards
- Analysts needing quantified search-volume data
Pick Exploding Topics when
- Content marketers planning topic calendars
- Founders scouting emerging niches
- Investors tracking early market signals
- SEO teams wanting early demand data
When Exploding Topics is not a fit
- Casual trend checkers . Google Trends is free
- Small teams without a research budget
- One-off trend lookups
- Buyers who expect strong support
Sources
- Trend Finders: 9 Tools That Show You Emerging Trendsexplodingtopics.comreview
- Top 9 Trend Radar Tools & Softwareexplodingtopics.comreview
- 7 Best Trend Forecasting Platforms in 2025app.51ultron.comreview
- How to Track Industry Trends In 2024explodingtopics.comreview
review
- Trends by The Hustle (official)blog.hubspot.comofficial
- Product security pagetrends.cosecurity
- CVE-2026-57736: HubSpot Information Disclosure Flawsentinelone.comsecurity
- Critical sandbox bypass vulnerability in HubSpot Jinjavaccb.belgium.besecurity
- What's next for HubSpot? Let's do The Hustle!diginomica.comnews
- G2 Buyer Intent + HubSpot Integrationpartnerhub.g2.comreview
- Read Customer Service Reviews of explodingtopics.comtrustpilot.comreview
- Exploding Topics Reviews . Product Huntproducthunt.comreview
- Is Exploding Topics better than Google Trends? A full reviewandrew.marketingreview
review
- Exploding Topics Pro Pricing (2026)tipsonblogging.comreview