Upstox
Depends
Confidence: Medium
A legitimate, low-cost Indian broker that works fine if you trade cheaply and never need help.
New check
Comparison
Upstox lands on Depends, and Zerodha lands on Worth it.
A legitimate, low-cost Indian broker that works fine if you trade cheaply and never need help.
Buy if you are an India-based retail investor or trader who wants low flat fees and a mature, beginner-friendly platform.
| Compare | Upstox | Zerodha |
|---|---|---|
| Verdict | Depends | Worth it |
| Best for | Cost-sensitive active traders in India | Beginner Indian investors |
| Who it's not for | Anyone who might need responsive customer support | US/global investors . India-only accounts; use Interactive Brokers instead |
| Privacy | Major April 2021 data breach disclosed; now runs a bug bounty program and public trust-and-security page.⁸ | SEBI-regulated broker with segregated client funds and Cloudflare WAF; one reported cybersecurity incident and a 2021 platform outage. |
| Support quality | SEBI referrals, horror threads, negative Trustpilot | 2021 glitch drew public investor fury |
| Public sentiment | Long-term users accept the pricing and app, but Reddit and Trustpilot repeatedly flag bad support, new AMC fees, and difficult account closure.¹ | Users praise Zerodha as a cheap, beginner-friendly broker while grumbling about per-order charges and occasional outages. |
| Biggest gotcha | Account maintenance charges introduced/raised; users report surprise fees on existing accounts³ | A 2021 exchange glitch froze the platform during market hours; plan for downtime risk |