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Comparison

Vagaro vs Zenoti

Vagaro

vagaro.com

Worth it
Confidence: Medium

Buy if you run a salon, spa, massage, or fitness business and want booking, payments, reviews, and marketing in one place from $23.99/month.

Read the full report

Pick Vagaro when

  • Independent stylists and estheticians
  • Massage therapists and day spas
  • Fitness studios, trainers, yoga/Pilates
  • Multi-location chains via Enterprise tier

When Vagaro is not a fit

  • Anyone outside the salon/spa/fitness vertical . it's a niche tool
  • Solo pros wanting a free or near-free booking link
  • Teams needing self-hosted or deeply customized setups
  • Buyers averse to constant upsells (Capital lending, MySite, BNPL)

Sources

  1. Vagaro Products . G2 seller ratingg2.com
    review
  2. Vagaro Reviews . G2g2.com
    review
  3. Trustpilot reviews of vagaro.comtrustpilot.com
    review
  4. Capterra Vagaro reviewscapterra.com
    review
  5. Trafft: Why Vagaro ratings swing 3.7 to 4.7trafft.com
    review
  6. Reddit r/MassageTherapists: Stay away from Vagaroreddit.com
    review
  7. The Salon Business Vagaro reviewthesalonbusiness.com
    review
  8. Vagaro US Pricingvagaro.com
    official
  9. Vagaro vs the Rest comparisonvagaro.com
    official
  10. Vagaro MySite pricingsupport.vagaro.com
    official
  11. Vagaro Trust Centervagaro.com
    security
  12. Vagaro security best practicessupport.vagaro.com
    security
  13. Vagaro achieves $1B valuation (FTV Capital)businesswire.com
    news
  14. Vagaro ranked top in G2 Summer 2026 reportmorningstar.com
    news
  15. Alchemy Face Bar enterprise case studyinfo.vagaro.com
    official