Zerodha vs Upstox

Zerodha lands on Worth it, and Upstox lands on Depends.

Zerodha

Worth it

Confidence: Medium

Buy if you are an India-based retail investor or trader who wants low flat fees and a mature, beginner-friendly platform.

Depends

Confidence: Medium

A legitimate, low-cost Indian broker that works fine if you trade cheaply and never need help.

Zerodha versus Upstox
Compare	Zerodha	Upstox
Verdict	Worth it	Depends
Best for	Beginner Indian investors	Cost-sensitive active traders in India
Who it's not for	US/global investors . India-only accounts; use Interactive Brokers instead	Anyone who might need responsive customer support
Privacy	SEBI-regulated broker with segregated client funds and Cloudflare WAF; one reported cybersecurity incident and a 2021 platform outage.^⁹	Major April 2021 data breach disclosed; now runs a bug bounty program and public trust-and-security page.
Support quality	2021 glitch drew public investor fury	SEBI referrals, horror threads, negative Trustpilot
Public sentiment	Users praise Zerodha as a cheap, beginner-friendly broker while grumbling about per-order charges and occasional outages.^⁶	Long-term users accept the pricing and app, but Reddit and Trustpilot repeatedly flag bad support, new AMC fees, and difficult account closure.
Biggest gotcha	A 2021 exchange glitch froze the platform during market hours; plan for downtime risk^⁹	Account maintenance charges introduced/raised; users report surprise fees on existing accounts