shouldiuse.io

Categories

VERDICT

Should I use Ajio?

Sign In / Join AJIO - ajio.com

Depends. Buy if you are an India-based shopper chasing branded fashion at sale prices from a Reliance-backed marketplace. Avoid if smooth refunds, honest deliveries, and responsive support matter more to you than discounts.

Confidence

Medium. Based on ~30 public sources; several review excerpts were truncated in the evidence, so sentiment weighting is approximate.

Ratings

  • Value for money
  • Ease of useNo usable evidence in sources reviewed.
  • Feature depthNo usable evidence in sources reviewed.
  • Support quality
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Sale-season brand shopping in India
  • App-first shoppers wanting exclusive online brands
  • Buyers comfortable with self-service returns

Not for

  • Anyone needing reliable delivery and guaranteed refunds
  • Buyers who cannot afford weeks of support escalation
  • Fee-sensitive shoppers annoyed by delivery and convenience charges
  • Buyers of high-value items who fear fakes — alleged counterfeit complaints exist

Gotchas - check before you buy

high

Return and refund disputes drag on; MouthShut reviewers cite lack of commitment

medium

First-time buyers report surprise delivery fees; convenience fees draw unfair-practice complaints

medium

Pricing-transparency complaints: final charges higher than expected at checkout

medium

Scammers impersonate Ajio; Delhi High Court ordered cyber-police action over the 'Ajio scam'

Pros and cons

Pros

  • Reliance-backed marketplace with roughly $2B revenue — legitimate, not fly-by-night
  • Sells exclusive online brands and wide branded fashion range
  • Regular sale events like the All Star Sale
  • Free delivery promoted in app listings

Cons

  • 1.7/5 rating across ~7,800 PissedConsumer reviews
  • Users claim orders marked delivered but never received
  • Alleged fake product complaints, e.g. a New Balance hoodie
  • Customer service and delivery partners widely criticized

Sources & method

Analyzed 9/29/2026 - 12 sources - Open Bug Bounty reports show disclosed vulnerabilities patched; a LinkedIn post alleges a customer data breach, unverified in sources reviewed.

official x2review x6security x3news x1
  • Unverified data breach claim, A LinkedIn post claims personal customer data was leaked; no confirmed breach report appears in the sources reviewed.
  • Impersonation fraud targeting shoppers, Third parties run fake 'Ajio' schemes; Delhi HC ordered Delhi cyber police action in 2023.

Key stats

  • Value for money: 3/5

    Rating

  • Not disclosed

    Starting price

  • 12

    Sources

  • Analyzed

  • Value for money: 3/5. Real sale discounts; convenience and delivery fees annoy.
  • Ease of use. No usable evidence in sources reviewed.
  • Feature depth. No usable evidence in sources reviewed.
  • Support quality: 1/5. Refund disputes and service runarounds dominate complaints.
  • Security posture: 3/5. Bug bounty issues patched; unverified breach claims circulate.
  • 1.7/5 PissedConsumer rating ~7.8K reviews
  • $2B Annual revenue Owler estimate
  • Reliance Retail Parent company Inc42/ET coverage
  • Yes Free delivery Promoted in app listings

Pricing

Not disclosed

Security

Open Bug Bounty reports show disclosed vulnerabilities patched; a LinkedIn post alleges a customer data breach, unverified in sources reviewed.

  • Unverified data breach claimA LinkedIn post claims personal customer data was leaked; no confirmed breach report appears in the sources reviewed.10
  • Impersonation fraud targeting shoppersThird parties run fake 'Ajio' schemes; Delhi HC ordered Delhi cyber police action in 2023.⁸

What users say

Reviews skew sharply negative: shoppers like the brand range and sale prices but complain heavily about refunds, support, and delivery.

“Ajio is a Scam in disguise”
Reddit, r/delhi
“Worst customer service.”
Reddit, r/mumbai
“Ajio is a fraud company.”
Quora

Alternatives

Compare Ajio with each alternative.

  • Myntra

    Bigger rival fashion marketplace; commonly compared head-to-head by shoppers.

    Ajio vs Myntra

  • Amazon India

    Broader catalog with generally stronger delivery dispute resolution.

  • Flipkart

    Large general marketplace with fashion vertical and easy replacement flows.

    Ajio vs Flipkart

  • Brand outlet stores

    Buy direct in person; no shipping risk, instant exchanges.

Full analysis

Based on ~30 public sources; several review excerpts were truncated in the evidence, so sentiment weighting is approximate.

Reliance-backed fashion store, real deals, but a 1.7/5 service record — shop sales, expect refund friction.

Methodology

Based on ~30 public sources; several review excerpts were truncated in the evidence, so sentiment weighting is approximate.

Sources

  1. 7.8K Ajio Reviews @ PissedConsumerajio.pissedconsumer.com
    review
  2. AJIO Reviews | Trustpilottrustpilot.com
    review
  3. AJIO is horrible and exploits both customers and delivery partnersreddit.com
    review
  4. Ajio is a Scam in disguisereddit.com
    review
  5. How to handle AJIO cheatingquora.com
    review
  6. Ajio — Owler company profileowler.com
    official
  7. What's Stopping Ajio From Living Out Reliance Retail's Digital Dreaminc42.com
    news
  8. AJIO scam: Delhi HC's order to Delhi cyber policeciso.economictimes.indiatimes.com
    security
  9. All Vulnerabilities for ajio.com Patched via Open Bug Bountyopenbugbounty.org
    security
  10. AJIO Data Breach: Personal Data Leaked (LinkedIn claim)linkedin.com
    security
  11. Fees, Payments, Promotions | AJIO policyajio.com
    official
  12. Does Ajio charge this much delivery fee?reddit.com
    review

Rate this review

Anonymous. You can change your vote.

Loading votes…

Comments

One queue. No nested comments. Give a display name first. Limit: 200 words per comment and 7 comments per day. You can edit or delete yours.

Save a name to write a comment.

0 / 200 words

No comments yet.