5.0/5
Shopify App Store rating
81 reviews
Report
Should I Use By the Numbers?
Shopify analytics: AI weekly briefings, RFM scoring, 38 reports — synced to Klaviyo, Meta, Google Ads.
Depends
DependsBuy if you run a growing Shopify store with real ad spend and email revenue — $19/mo to replace four dashboards is cheap.
Well-rated $19/mo Shopify analytics. Worth it for ad-spending stores; overkill if built-in reports plus GA4 suffice.
Confidence: Medium
$19/mo
Starting price
Free tier listed
Yes
Free tier
Freemium per third-party directories
38
Reports library
Sales, customers, products, advertising
Value for money
4
Paid tier from $19/mo; freemium entry.
Ease of use
4
5.0 rating plus emailed weekly briefings suggest low friction.
Feature depth
5
38 reports, RFM, cohorts, forecasting, pixel tracking, segment sync.
Security posture
5
TLS 1.2+, AES-256, SSO with hardware MFA, EU hosting.
Pros
Cons
Gotchas
- mediumFree tier's feature limits aren't published; expect paywalls on the 38 reports.¹
- mediumFull tier pricing isn't detailed in public sources; check the app listing before committing.³
- mediumCategory-wide caution: a 2024 Shopify breach of 180,000 users came via a third-party app.⁸
- lowReddit consensus: first-party Shopify data covers most needs — audit overlap before paying.⁶
Best for
- Shopify stores juggling 4+ dashboards
- Sellers on Klaviyo, Meta, Google Ads
- $20K–$1M/month brands
- Owners wanting weekly AI number briefings
Not for
- Brand-new stores with no ad spend or repeat revenue
- Anyone happy with Shopify built-ins plus GA4
- Enterprise teams needing a custom BI warehouse
- Non-Shopify stores — it is Shopify-only
Pricing
Free
$0
- Listed on pricing page
- Feature limits not detailed in sources reviewed
Paid
From $19/mo
- 38 reports, AI Monday briefing, RFM scoring
- Segment sync to Klaviyo, Meta, Google Ads
Security
No known public vulnerabilities found in the sources reviewed.
What users say
No in-depth independent user reviews found; the 5.0 score from 81 Shopify App Store reviews is strong but small, and Reddit threads point to Shopify plus GA4 or Polar Analytics for most needs.
“Most of that data can be found in Shopify and or Google Analytics 4. You can also talk with your customers to find out more about them.”
“All good data right now comes 1P from Shopify - they control the tracking in the cart. This means the best source of data is Shopify itself”
“An e-commerce attribution tool is great for shopify stores. Some good options are ThoughtMetric and Polar Analytics (depending on needs and…”
Alternatives
Compare By the Numbers with each alternative.
Shopify built-in + GA4
Free first-party reports covering most store questions.
Polar Analytics
Funded Shopify analytics platform with native-report guidance.
By the Numbers vs Polar AnalyticsThoughtMetric
Ad-attribution tool Reddit users recommend for Shopify stores.
By the Numbers vs ThoughtMetricBeProfit
Profit-focused Shopify analytics with real-time profitability tracking.
By the Numbers vs BeProfitFull analysis
Based on ~14 public sources; no independent hands-on review found, so confidence is medium.
Sources
- By the Numbers homepagebythenumbersapp.comofficial
- By the Numbers security pagebythenumbersapp.comsecurity
review
- Best Shopify Analytics Tools roundupblackbeltcommerce.comreview
review
- Shopify breach tied to third-party app (180,000 users)cyberinsider.comsecurity
- Polar Analytics raises $9M Series Atechcrunch.comnews
- Polar Analytics Shopify analytics guidepolaranalytics.comreview
- ReportGenix AI Analytics app listingapps.shopify.comreview
- BeProfit profit analytics overviewonrampfunds.comreview
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