4.8/5
G2 rating
36 verified reviews
Report
Should I Use Cometly?
Marketing attribution software with real-time ad performance insights and ROI proof.
Depends
DependsBuy if you run meaningful paid ad spend and need server-side attribution; users report accurate tracking and easy setup.
Server-side attribution rated 4.8/5 on G2. $199/mo entry, no free trial — great for scaled ad spend, steep for small budgets.
Confidence: Medium
$199/mo
Starting price
Lite plan; scales with ad spend
No
Free tier
No free plan or trial
2020
Founded
Seed-stage; ~$770K est. ARR
Value for money
2
$199 entry, no trial; users call it pricey
Ease of use
5
Reviewers consistently praise quick setup
Feature depth
4
Server-side tracking, CAPI, AI tools, enterprise tier
Security posture
4
SOC 2, GDPR, DPA, sub-processor transparency
Pros
Cons
Gotchas
- highNo trial or free plan; you commit before validating accuracy on your own data⁵
- highCOD-heavy or email-less stores may get weak identity resolution — ask support first⁷
- mediumPricing tiers by tracked ad spend — heavy spenders pay far above the $199 entry
- mediumEarly users lacked Google Ads tracking; verify current channel coverage before buying⁸
Best for
- DTC brands scaling paid ads
- Agencies managing multi-channel spend
- B2B SaaS tying spend to closed-won revenue
- Teams burned by iOS tracking loss
Not for
- COD-heavy stores without customer emails
- Small ad budgets priced out at $199/mo
- Organic-only marketers running no paid ads
- Buyers who need a free trial before committing
Companies that use it
- ClickFunnels
- Design Pickle
- 80Eighty
- AdOutreach
- SalesOptima
Pricing
Lite
$199/mo
- Entry attribution plan
- Two total plans offered
Top plan
$499/mo
- Higher tracked ad spend
- Custom pricing at enterprise level
Security
No known public vulnerabilities found in the sources reviewed.
What users say
Users overwhelmingly praise setup ease and tracking accuracy; the loudest complaint is price.
“Cometly is by far the best server-side tracking solution”
“It's very user-friendly and easy to set up and integrate”
“pricing is also too high. Not worth it if you are lo…”
Alternatives
Compare Cometly with each alternative.
Hyros
Premium rival; some users switch to Cometly over its price
Cometly vs HyrosThoughtMetric
E-commerce-focused attribution with friendlier entry pricing
Cometly vs ThoughtMetricSegMetrics
Funnel and CRM attribution alternative for marketers
Cometly vs SegMetricsAttribution
Simpler paid-ads attribution some PPC users prefer
Cometly vs AttributionFull analysis
Based on 20+ public sources: G2, Trustpilot, Reddit, third-party pricing guides, and Cometly's own pages. Pricing partly from third parties; one reviewer claims pricing is unlisted.
Sources
review
- Trustpilot reviews of cometly.comtrustpilot.comreview
review
- 2026 Cometly Pricing — wetracked.iowetracked.ioreview
- 2026 Cometly Reviews — wetracked.iowetracked.ioreview
review
- Cometly Security pagecometly.comsecurity
- Cometly Pricing pagecometly.comofficial
- Cometly homepagecometly.comofficial
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