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Private Company Data and Research | CB Insights Review

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Should I use Private Company Data and Research | CB Insights?

Private company data and research on 12M+ companies. Map a market, build a target list, and vet founders and their customer relationships before your next investment, acquisition, or partnership. - cbinsights.com

· 1 month ago

Evidence is thin (one public source), so confidence is low. Buy only if you're a CVC, VC, M&A, or corporate strategy team doing serious private-market research; small teams needing a simple target list should pass.

Confidence

Low. Based on 1 public source; evidence is thin — verify pricing and coverage directly with vendor.

Ratings

  • Value for moneyNo public pricing evidence
  • Ease of useNo usability evidence
  • Feature depth
  • Support qualityNo support evidence
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierNo

Best for

  • Corporate VC and M&A teams
  • VC diligence on private startups
  • Market mapping and target-list building
  • Sales teams selling into startups

Not for

  • Small teams needing a simple contact list — massive overkill
  • Anyone wanting transparent, self-serve pricing
  • Solo investors doing occasional founder checks
  • Teams without analysts to exploit deep data

Gotchas - check before you buy

medium

No published pricing; expect enterprise sales negotiation and demo gating

medium

Guess: data contracts likely annual; verify export rights before committing

low

Breadth-over-depth risk: confirm coverage of your specific niche during the trial

Pros and cons

Pros

  • Covers 12M+ private companies with double-verified data
  • Ranks 1,600+ tech markets by funding, execution, win reasons
  • Predictive scores for health, exit odds, customer sentiment
  • SOC 2, GDPR, no training on your data
  • Salesforce, Snowflake, Copilot connectors plus API and MCP

Cons

  • Pricing hidden behind demo requests
  • Built for CVC, M&A, VC, corporate strategy — enterprise scale
  • Analyst research limited to select verticals: AI, fintech, digital health, blockchain

Sources & method

- 1 source - SOC 2 and GDPR certified; states no training on customer data.

security x1

Key stats

  • Feature depth: 5/5

    Rating

  • Not disclosed

    Starting price

  • 1

    Sources

  • Analyzed

  • Value for money. No public pricing evidence
  • Ease of use. No usability evidence
  • Feature depth: 5/5. 12M+ companies, 1,600+ markets, predictive scores, API
  • Support quality. No support evidence
  • Security posture: 4/5. SOC 2, GDPR, no training on your data
  • 12M+ Company profiles Private companies tracked
  • 1,600+ Markets ranked Tech markets scored and compared
  • Yes Free trial No public pricing

Pricing

Free tier: No

Security

SOC 2 and GDPR certified; states no training on customer data.

What users say

No independent user reviews found in the sources reviewed.

Alternatives

Compare Private Company Data and Research | CB Insights with each alternative.

  • LinkedIn Sales Navigator + spreadsheet

    Simple target lists without enterprise data spend.

Full analysis

Based on 1 public source; evidence is thin — verify pricing and coverage directly with vendor.

Powerful enterprise private-market data (12M+ companies), but demo-gated pricing and enterprise focus — overkill for small teams.

Methodology

Based on 1 public source; evidence is thin — verify pricing and coverage directly with vendor.

Read how a report is made.

Sources

  1. Product security pagecbinsights.com
    security

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