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Private Company Data and Research | CB Insights versus PitchBook
Compare	Private Company Data and Research \| CB Insights	PitchBook
Verdict	Depends	Depends
Best for	Corporate VC and M&A teams	VC and PE deal teams
Who it's not for	Small teams needing a simple contact list . massive overkill	Startups fundraising on a budget
Privacy	SOC 2 and GDPR certified; states no training on customer data.^¹	No known public vulnerabilities found in the sources reviewed.^⁹
Support quality	No support evidence	Full-service onboarding advertised; thin independent data
Public sentiment	No independent user reviews found in the sources reviewed.	Users praise the data depth and feature set but repeatedly call the pricing exorbitant and flag a buggy Excel plugin.^²
Biggest gotcha	No published pricing; expect enterprise sales negotiation and demo gating^¹	Opaque, negotiated pricing; expect five-figure annual contracts per seat^⁵

Pick Private Company Data and Research | CB Insights when

Corporate VC and M&A teams
VC diligence on private startups
Market mapping and target-list building
Sales teams selling into startups

When Private Company Data and Research | CB Insights is not a fit

Small teams needing a simple contact list . massive overkill
Anyone wanting transparent, self-serve pricing
Solo investors doing occasional founder checks
Teams without analysts to exploit deep data

Pick PitchBook when

VC and PE deal teams
Investment banks and M&A advisors
Analysts benchmarking private companies
Firms needing fund and LP performance data

When PitchBook is not a fit

Startups fundraising on a budget
Small teams that just need a contact list
Solo founders doing occasional research
Sales teams . buy sales-intelligence software instead

Sources

Product security pagecbinsights.com
security
PitchBook Reviews | G2 (253 reviews)g2.com
review
PitchBook Reviews | TrustRadiustrustradius.com
review
PitchBook Reviews | Trustpilottrustpilot.com
review
PitchBook Pricing 2026: $12K-$70K/Yeareasyvc.ai
official
PitchBook is too expensive . Reddit r/startupsreddit.com
review
PitchBook functionality justifying price . Reddit r/private_equityreddit.com
review
PitchBook competitors and alternatives guide 2026harmonic.ai
news
PitchBook vendor risk reportupguard.com
security
Companies that use Pitchbook (2,331)theirstack.com
news
Saratoga Investment Corp. PitchBook case studypitchbook.com
official