shouldiuse.io

Report

Should I Use G2?

company.g2.com·Analyzed 4 days ago··Based on 10 sources

G2 is the world's largest tech marketplace where businesses can discover, review, and manage the technology they need to reach their potential.

Verdict

Worth it

Buy if you are researching software — it is free for buyers and claims the largest B2B review database.

Confidence: Medium

Vendors considering paid Marketing Solutions should demand pricing first, since none is public.

Category giant for software reviews. Free and worth using to research buys; vendor-side products are paid and opaque.

Key stats

  • Value for money: 5/5

    Rating

  • Not disclosed

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money: 5/5. Guess: free for buyers; vendors pay
  • Ease of use: 4/5. Automated review campaigns save vendor time
  • Feature depth: 5/5. Largest review dataset plus market intelligence
  • Support quality. No support evidence in sources
  • Security posture. No public security page found
  • 200M Annual buyers per G2's own about page
  • 2012 Founded Chicago; formerly G2 Crowd
  • 100% Fortune 500 reach buyer teams at every Fortune 500 company
  • 3 platforms 2026 acquisition Capterra, Software Advice, GetApp from Gartner

Pricing

Free tier: Yes

Best for and not for

Best for

  • Software buyers comparing vendors
  • Vendors collecting verified customer reviews
  • Marketing teams benchmarking competitors

Not for

  • Buyers wanting hands-on evaluation — reviews are not demos
  • Security teams expecting vulnerability or compliance data here
  • Tiny vendors with no customer base to review them
  • Guess: niche-tool shoppers, where review counts run thin

Biggest gotcha

  • mediumVendor profiles, badging, and review collection are paid products; expect sales contact, not self-serve pricing⁵
  • lowNo security page published — compliance or vulnerability detail will not come from G2 itself⁸
  • lowMarketing numbers conflict across pages (90M+ vs 200M users); treat claims loosely⁷

Pros

  • Largest B2B software review database; 200M annual buyers¹
  • Serves buyer teams at every Fortune 500 company¹
  • Aggregates peer reviews plus real-time market intelligence¹
  • Automated review-collection campaigns save vendors time⁵

Cons

  • No public security page found⁸
  • Vendor-side pricing not disclosed in any source⁵
  • G2's own pages cite conflicting user counts: 90M+ vs 200M⁷
  • Owning Capterra, GetApp, Software Advice shrinks independent review sources²

Security

No known vulnerabilities found in the sources reviewed.

What users say

The direct user evidence is a vendor praising automated review collection; buyer-side testimonials are absent from sources.

“G2 Marketing Solutions helps us collect verified customer reviews, strengthen our online reputation, and build trust with potential buyers.”
G2 review, G2 Marketing Solutions
“It makes the review-collection process easier through automated campaigns, which saves us time while also improving response rates.”
G2 review, G2 Marketing Solutions

Alternatives

Compare G2 with each alternative.

  • Reddit communities

    Unfiltered user talk before you commit

Methodology

Based on 10 public sources; no pricing disclosures or security findings found.

Sources

  1. About | G2 Companycompany.g2.com
    official
  2. G2 (company) - Wikipediaen.wikipedia.org
    news
  3. Business Software and Services Reviews | G2g2.com
    official
  4. G2 - 2026 Company Profile, Team, Funding & Competitors - Tracxntracxn.com
    news
  5. G2 Marketing Solutions Reviews 2026g2.com
    review
  6. G2 - LinkedInlinkedin.com
    official
  7. Life at G2 | G2 Culturecompany.g2.com
    official
  8. Security pagecompany.g2.com
    security
  9. Case Study: How G2's Review Flywheel Dominates Software Searchseo.to
    news
  10. G2 Company Overview, Contact Details & Competitors - LeadIQleadiq.com
    news

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