shouldiuse.io

VERDICT

Should I use Compare the Market?

The simples way to save - comparethemarket.com

Depends. Worth using as a free starting point for UK or Australian insurance shopping, backed by 146,448 Trustpilot reviews. Don't treat it as the whole market: some insurers never appear, and the CMA fined it £17.9m for overstating choice.

Confidence

Medium. Based on ~20 public sources; several Reddit review snippets were truncated, limiting quote extraction.

Ratings

  • Value for money
  • Ease of use
  • Feature depthAggregator — no depth evidence
  • Support qualityNo support evidence in sources
  • Security posture

Pricing

£0

Free consumer use

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • UK drivers renewing car insurance
  • First-time home insurance buyers
  • Bargain hunters wanting meerkat rewards
  • Quick multi-insurer price checks

Not for

  • Businesses shopping for B2B software — consumer-only
  • Shoppers wanting every insurer included — direct-only brands are missing
  • Anyone outside the UK or Australia — no other markets covered

Gotchas - check before you buy

high

The £17.9m CMA fine (2020) was for parity clauses with insurers — choice claims were misleading

medium

Direct-only insurers never appear, so 'cheapest' excludes part of the market

medium

Check final documents — users report the signed-up policy differing from the quote

medium

Free for you but commission-funded — incentives favour listed insurers, not necessarily you

Pros and cons

Pros

  • Free to use; compares car, home, health, and loans
  • 146,448 Trustpilot reviews — huge user base
  • Claims savings up to £485 on car insurance
  • 2-for-1 cinema and meal rewards for customers
  • Operates in both UK and Australia

Cons

  • Fined £17.9m by CMA for overstating market choice
  • Some insurers never appear — direct-only brands missed
  • Users report quotes differing from final policy terms
  • Comparison algorithm described as odd by users
  • One 2013 security lapse reported by Mirror

Sources & method

Analyzed 9/24/2026 - 11 sources - No recent breaches found in sources; one 2013 login-flaw report and no security page.

official x3review x4security x1news x3
  • 2013 login security risk reported, Mirror exclusive reported a login-related security risk in 2013; no follow-up evidence in sources reviewed.
  • No public security page, Site scan found no security page at /security.

Key stats

  • Value for money: 4/5

    Rating

  • £0

    Starting price

  • 11

    Sources

  • Analyzed

  • Value for money: 4/5. Free; claims up to £485 savings
  • Ease of use: 4/5. 'Very smooth experience' per Reviews.io users
  • Feature depth. Aggregator — no depth evidence
  • Support quality. No support evidence in sources
  • Security posture: 3/5. 2013 flaw report; no recent breaches
  • 146,448 Trustpilot reviews UK site
  • £17.9m CMA fine 2020 competition law breach
  • 2006 Founded Peterborough, UK — owned by BGL Group
  • Free Price to use No consumer charge

Pricing

Free consumer use

£0

  • Compare car, home, health, loans
  • 2-for-1 cinema and meal rewards
  • Site earns commission from providers

Security

No recent breaches found in sources; one 2013 login-flaw report and no security page.

  • 2013 login security risk reportedMirror exclusive reported a login-related security risk in 2013; no follow-up evidence in sources reviewed.⁶
  • No public security pageSite scan found no security page at /security.

What users say

Users generally find comparisons quick and smooth, but some report quotes not matching final policy terms.

“Very smooth experience”
Reviews.io user
Full analysis

Based on ~20 public sources; several Reddit review snippets were truncated, limiting quote extraction.

Free UK/AU insurance comparison that works, but isn't the whole market — check direct insurers and final policy docs.

Methodology

Based on ~20 public sources; several Reddit review snippets were truncated, limiting quote extraction.

Sources

  1. Compare the Market Reviews — Trustpilottrustpilot.com
    review
  2. comparethemarket.com Reviews — Reviews.ioreviews.io
    review
  3. ComparetheMarket fined £17.9m over competition law breach — BBCbbc.co.uk
    news
  4. ComparetheMarket fined £17.9m for competition law breach — Sky Newsnews.sky.com
    news
  5. ComparetheMarket investigated over alleged deals with insurers — The Guardiantheguardian.com
    news
  6. CompareTheMarket security risk exposed — Mirrormirror.co.uk
    security
  7. Compare cheap car insurance quotescomparethemarket.com
    official
  8. What are rewards?comparethemarket.com
    official
  9. Does anyone really use 'not on comparison sites' insurers? — Redditreddit.com
    review
  10. Partner's insurance is different to the one she signed up for — Redditreddit.com
    review
  11. Compare the Market — Wikipediaen.wikipedia.org
    official

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