Comparison

Compare the Market vs Gocompare

Compare the Market lands on Depends, and Gocompare lands on Worth it.

Compare the Market

comparethemarket.com

Depends

Confidence: Medium

Worth using as a free starting point for UK or Australian insurance shopping, backed by 146,448 Trustpilot reviews.

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Gocompare

Worth it

Confidence: Medium

Use it if you're a UK consumer shopping car, home, or travel insurance . it's free and rated 4.7/5 on Trustpilot.

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Compare the Market versus Gocompare
Compare	Compare the Market	Gocompare
Verdict	Depends	Worth it
Best for	UK drivers renewing car insurance	UK car insurance renewals
Who it's not for	Businesses shopping for B2B software . consumer-only	Non-UK residents . UK market only
Privacy	No recent breaches found in sources; one 2013 login-flaw report and no public security page.^⁶	SSL in place and no open vulnerabilities found; a past data breach led to compensation claims coverage.¹⁶
Support quality	No support evidence in sources	4.7 Trustpilot vs 3.5 elsewhere
Public sentiment	Users generally find comparisons quick and smooth, but some report quotes not matching final policy terms.^¹	Trustpilot reviewers rate it 4.7/5 for quick quotes, while PissedConsumer reviewers average a lower 3.5/5.¹²
Biggest gotcha	The £17.9m CMA fine (2020) was for parity clauses with insurers . choice claims were misleading^⁴	Details get passed to insurers/brokers . expect follow-up calls and emails after quoting.

Pick Compare the Market when

UK drivers renewing car insurance
First-time home insurance buyers
Bargain hunters wanting meerkat rewards
Quick multi-insurer price checks

When Compare the Market is not a fit

Businesses shopping for B2B software . consumer-only
Shoppers wanting every insurer included . direct-only brands are missing
Anyone outside the UK or Australia . no other markets covered

Pick Gocompare when

UK car insurance renewals
First-time drivers
Home and travel cover comparison
Bundling broadband and money deals

When Gocompare is not a fit

Non-UK residents . UK market only
Commercial or specialist insurance buyers
Guess: Direct Line loyalists . direct-only insurers don't list here
Privacy-averse users who hate follow-up marketing

Sources

Compare the Market Reviews . Trustpilottrustpilot.com
review
comparethemarket.com Reviews . Reviews.ioreviews.io
review
ComparetheMarket fined £17.9m over competition law breach . BBCbbc.co.uk
news
ComparetheMarket fined £17.9m for competition law breach . Sky Newsnews.sky.com
news
ComparetheMarket investigated over alleged deals with insurers . The Guardiantheguardian.com
news
CompareTheMarket security risk exposed . Mirrormirror.co.uk
security
Compare cheap car insurance quotescomparethemarket.com
official
What are rewards?comparethemarket.com
official
Does anyone really use 'not on comparison sites' insurers? . Redditreddit.com
review
Partner's insurance is different to the one she signed up for . Redditreddit.com
review
Compare the Market . Wikipediaen.wikipedia.org
official
Go.Compare Reviews | Trustpilottrustpilot.com
review
GoCompare Reviews | PissedConsumergocompare.pissedconsumer.com
review
Go.Compare Official Sitegocompare.com
official
Go.Compare rebrand by Ragged Edgeraggededge.com
news
GoCompare Data Breach Compensation Claims Guidelegalexpert.co.uk
security