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DivvyHQ Review

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Should I use DivvyHQ?

Content planning and operations platform (now Lytho Planner) - divvyhq.com

· 16 hours ago

Buy if you run a content-heavy marketing team that needs planning, calendars, and workflow in one platform and can absorb ~$500/mo. Skip it if you're a small team or want a cheap generalist tracker — a work-management tool or spreadsheet fits better.

Confidence

Medium. Based on 35 public sources; most snippets truncated, no aggregated star ratings found.

Ratings

  • Value for moneyNo value sentiment in evidence
  • Ease of useNo usability ratings found
  • Feature depth
  • Support qualityNo support reviews found
  • Security posture

Pricing

~$500/mo

Entry plan

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Mid-size content marketing teams
  • Editorial-calendar-heavy orgs
  • Multi-channel content workflow coordination
  • Strategy-to-publish planning visibility

Not for

  • Small teams or solo marketers — $500/mo entry is overkill
  • General task/project tracking —-class tools fit better
  • Buyers wanting an independent vendor — it's now Lytho Planner
  • Teams needing a free tier — none found in evidence

Gotchas - check before you buy

medium

Entry pricing reportedly ~$500/month; tiers not published openly — confirm current pricing on a demo

medium

DivvyHQ limits access by plan tier — verify seat and permission limits before signing

medium

Now 'Lytho Planner' post-acquisition — confirm migration path and contract terms under Lytho

low

Small company (~$2.6M ARR) — thinner support ecosystem than large work-management vendors

Pros and cons

Pros

  • Repeatedly voted a top content-marketing platform in industry awards (2016–2019)
  • Deep content planning: calendars, workflow, and strategy tracking in one suite
  • Acquired by Lytho (2024), adding content-creation capabilities to the planner
  • Connects to other apps via Zapier
  • SAML SSO documented for enterprise identity setups

Cons

  • Steep entry price, reportedly around $500/month
  • Small vendor (~$2.6M est. ARR) means thinner ecosystem and support depth
  • Absorbed into Lytho Planner; standalone roadmap uncertain
  • Access limited by plan tier per vendor docs

Sources & method

- 10 sources - No known vulnerabilities found in the sources reviewed.

official x1review x4security x2news x3

Key stats

  • Feature depth: 4/5

    Rating

  • ~$500/mo

    Starting price

  • 10

    Sources

  • Analyzed

  • Value for money. No value sentiment in evidence
  • Ease of use. No usability ratings found
  • Feature depth: 4/5. Full content ops suite per reviews
  • Support quality. No support reviews found
  • Security posture: 3/5. SAML SSO documented; no incidents found
  • $500/mo Starting price Per Itqlick, 2026
  • $2.6M ARR Est. revenue GetLatka estimate, 2024
  • Feb 2024 Acquired By Lytho; rebranded Lytho Planner

Pricing

Entry plan

~$500/mo

  • Content planning and editorial calendars
  • Team content workflow
  • Zapier/API integrations

Security

No known vulnerabilities found in the sources reviewed.

What users say

review snippets on Capterra, Software Advice, and TrustRadius are positive about its planning capabilities but too truncated to quote verbatim.

Alternatives

Compare DivvyHQ with each alternative.

  • monday.com

    Cheaper generalist work management many switchers choose instead.

  • Contently

    Content platform leaning on freelancer networks and production.

  • Qurate

    Frequently compared content-marketing planning alternative.

Full analysis

Based on 35 public sources; most snippets truncated, no aggregated star ratings found.

Content-planning suite for serious marketing teams; ~$500/mo entry and Lytho ownership make it overkill for small teams.

Methodology

Based on 35 public sources; most snippets truncated, no aggregated star ratings found.

Read how a report is made.

Sources

  1. review
  2. review
  3. review
  4. review
  5. news
  6. news
  7. news
  8. security
  9. security
  10. official

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