shouldiuse.io

VERDICT

Should I use DoneGood?

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Depends. Buy it if ethics drive your purchases and you accept a smaller, curated catalog from an early-stage startup. Skip it if you need Amazon-level prices, selection, speed, or any B2B capability.

Confidence

Medium. Based on 15 public sources. Review depth is thin — most coverage is press from 2016–2024, not user feedback.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo evidence on support quality.
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed
Free tierYes

Best for

  • Values-first shoppers
  • Sustainable gift buyers
  • Plastic-free households
  • People quitting Amazon

Not for

  • Price-first bargain hunters
  • Anyone wanting Amazon-level selection and speed
  • Businesses seeking procurement or B2B tools
  • Risk-averse buyers expecting big-retail support

Gotchas - check before you buy

medium

Guess: site earns affiliate/marketplace commissions; its 'independent editor' framing favors listed brands.

medium

Startup scale: support and fulfillment ride on a small Boston team.

medium

Raised via StartEngine retail crowdfunding in 2023; long-term viability unproven.

low

No public pricing page found in evidence; confirm costs before checkout.

Pros and cons

Pros

  • Free Chrome extension and app flag ethical brands while you shop
  • Team vets every partner brand's ethics claims
  • Certified B Corp with public data-responsibility commitments
  • Decade of press: CNBC, Forbes, Mashable, Boston Globe
  • Rewards program for repeat shoppers

Cons

  • Early-stage: $5.1M valuation, retail-crowdfunded, small Boston team
  • Curated ethical inventory means far less selection than mainstream marketplaces
  • Rewards and pricing details are thinly documented publicly

Sources & method

Analyzed 9/26/2026 - 15 sources - No known vulnerabilities found in the sources reviewed.

official x1review x2security x2news x10

Key stats

  • Value for money: 4/5

    Rating

  • Not disclosed

    Starting price

  • 15

    Sources

  • Analyzed

  • Value for money: 4/5. Free extension and rewards; marketplace prices unverified.
  • Ease of use: 4/5. One-click extension flags ethical options while shopping.
  • Feature depth: 3/5. Extension plus marketplace; depth trails Amazon-scale rivals.
  • Support quality. No evidence on support quality.
  • Security posture: 3/5. Public security page; 78/100 scanner trust score.
  • 2015 App launch Boston Globe coverage
  • $5.1M Valuation 2023 StartEngine round (KingsCrowd)
  • 78/100 URL trust score Gridinsoft scan
  • Yes Free tier Free app + Chrome extension

Pricing

Free tier: Yes

Security

No known vulnerabilities found in the sources reviewed.

What users say

User-review depth is thin: a Trustpilot page and scattered Reddit mentions in ethical-fashion communities exist, but most coverage is press.

Full analysis

Based on 15 public sources. Review depth is thin — most coverage is press from 2016–2024, not user feedback.

Ethical-shopping extension and marketplace from a small Boston startup. Good for values-first buyers; wrong for price or selection.

Methodology

Based on 15 public sources. Review depth is thin — most coverage is press from 2016–2024, not user feedback.

Sources

  1. official
  2. security
  3. review
  4. security
  5. news
  6. news
  7. news
  8. news
  9. news
  10. news
  11. news
  12. news
  13. news
  14. review
  15. Plastic Pollution Coalition — marketplaceplasticpollutioncoalition.org
    news

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