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HubSpot Marketplace Review

Depends

Should I use HubSpot Marketplace?

Not disclosed - ecosystem.hubspot.com

· 1 month ago

This is HubSpot's built-in app store, not a standalone product — it only matters if your company already runs HubSpot. Non-HubSpot buyers get nothing here; small teams should question whether the HubSpot stack plus extra app subscriptions is overkill.

Confidence

Medium. Based on ~50 public sources; buyer-side marketplace reviews were thin, builder-side reports dominated.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support qualityNo buyer-side support evidence found
  • Security posture

Pricing

Not disclosed

ModelNot disclosed
Monthly feesNot disclosed
HardwareNot disclosed

Best for

  • Teams already on HubSpot
  • HubSpot admins needing integrations
  • Ops teams extending CRM workflows

Not for

  • Non-HubSpot companies — portal required
  • Small teams wanting one simple contact tool
  • Buyers seeking a standalone CRM
  • Teams avoiding third-party app sprawl

Gotchas - check before you buy

high

Third-party apps carry supply-chain and permission risk — vet vendors before connecting CRM data

medium

Each app bills separately; costs stack quickly across multiple installs

medium

Listings can be suspended at HubSpot's sole discretion — dependency risk

low

Only a provider's client can review them, so ratings skew sparse

Pros and cons

Pros

  • 2,437 apps listed across categories
  • One-click installs managed inside HubSpot
  • Apps pass a certification review before listing
  • Listings carry user ratings and reviews
  • Over 10,000 active integrations per third-party analysis

Cons

  • Worthless without an existing HubSpot subscription
  • No dedicated security page on the marketplace site
  • Apps are third-party vendors you must vet yourself
  • HubSpot may suspend any listing at sole discretion
  • Reviews restricted to verified clients, limiting sample sizes

Sources & method

- 12 sources - No known vulnerabilities found in the sources reviewed. HubSpot platform has a Trust Center, but marketplace apps are third-party and the ecosystem site itself lacks a dedicated security page.

official x5review x2security x3news x2

Key stats

  • Value for money: 4/5

    Rating

  • Not disclosed

    Starting price

  • 12

    Sources

  • Analyzed

  • Value for money: 4/5. Free to browse; each app priced separately
  • Ease of use: 4/5. One-click installs inside the HubSpot portal
  • Feature depth: 5/5. 2,437 apps; 10,000+ integrations claimed
  • Support quality. No buyer-side support evidence found
  • Security posture: 2/5. Third-party apps; no marketplace security page found
  • 2,437 Apps listed marketplace listings
  • 10,000+ Active integrations per third-party analysis
  • ~50% Vendor installs via marketplace one vendor's reported breakdown

Pricing

Not disclosed

Security

No known vulnerabilities found in the sources reviewed.

HubSpot platform has a Trust Center, but marketplace apps are third-party and the ecosystem site itself lacks a dedicated security page.

What users say

Builder-side reports say the marketplace drives substantial installs, but direct buyer reviews were thin in the sources reviewed.

“How we reached 1000 installs in the HubSpot marketplace”
Reddit, r/hubspot

Companies that use it

  • NQM Funding12
Full analysis

Based on ~50 public sources; buyer-side marketplace reviews were thin, builder-side reports dominated.

Not a product — HubSpot's app store. Useful only if you're on HubSpot; vet third-party apps yourself.

Methodology

Based on ~50 public sources; buyer-side marketplace reviews were thin, builder-side reports dominated.

Read how a report is made.

Sources

  1. The 2437 Best Apps for HubSpotecosystem.hubspot.com
    official
  2. Install apps in the HubSpot Marketplaceknowledge.hubspot.com
    official
  3. HubSpot Marketplace Terms of Uselegal.hubspot.com
    official
  4. HubSpot Marketplace Reviews Policylegal.hubspot.com
    official
  5. Getting Your App Certified on the HubSpot Marketplaceacademy.hubspot.com
    official
  6. How we reached 1000 installs in the HubSpot marketplacereddit.com
    review
  7. HubSpot Pricing Explained: Hidden Costs In 2026toolscreener.com
    review
  8. Top HubSpot Integrations: Marketplace and Custom Appsblog.marketingblatt.com
    news
  9. JADEPUFFER Shows Why AI Agent Permissions Matterwindowsforum.com
    security
  10. HubSpot Trust Centertrust.hubspot.com
    security
  11. Security pageecosystem.hubspot.com
    security
  12. NQM Funding case studyhubspot.com
    news

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