HubSpot Marketplace
Depends
Confidence: Medium
This is HubSpot's built-in app store, not a standalone product . it only matters if your company already runs HubSpot.
New check
Comparison
HubSpot Marketplace vs Salesforce AppExchange (now AgentExchange)
HubSpot Marketplace and Salesforce AppExchange (now AgentExchange) both land on Depends.
Salesforce AppExchange (now AgentExchange)
Depends
Confidence: Medium
If your company already runs Salesforce, this is the default store for extending it . use it, but vet vendors beyond the security badge.
| Compare | ||
|---|---|---|
| Verdict | Depends | Depends |
| Best for | Teams already on HubSpot | Teams already on Salesforce |
| Who it's not for | Non-HubSpot companies . portal required | Non-Salesforce companies . worthless without an org |
| Privacy | No known public vulnerabilities found in the sources reviewed.10 | Listings must pass Salesforce's security review, but a third-party vendor breach (Gainsight/Drift) shows that's not bulletproof. |
| Support quality | No buyer-side support evidence found | No direct evidence found |
| Public sentiment | Builder-side reports say the marketplace drives substantial installs, but direct buyer reviews were thin in the sources reviewed.⁶ | Buyers find the marketplace easy to use, while vendors warn that security-review costs and effort drive some to shut down their apps. |
| Biggest gotcha | Third-party apps carry supply-chain and permission risk . vet vendors before connecting CRM data⁹ | Vet vendors individually . Gainsight apps passed review yet got removed after a breach claim. |
Pick HubSpot Marketplace when
- Teams already on HubSpot
- HubSpot admins needing integrations
- Ops teams extending CRM workflows
When HubSpot Marketplace is not a fit
- Non-HubSpot companies . portal required
- Small teams wanting one simple contact tool
- Buyers seeking a standalone CRM
- Teams avoiding third-party app sprawl
Pick Salesforce AppExchange (now AgentExchange) when
- Teams already on Salesforce
- Admins needing vetted extensions
- ISVs selling to Salesforce orgs
- Buyers exploring AI agents
When Salesforce AppExchange (now AgentExchange) is not a fit
- Non-Salesforce companies . worthless without an org
- Small teams wanting one simple tool
- Buyers expecting uniform quality . it's a catalog
- Vendors unwilling to pay $1,000+ review fees
Sources
- The 2437 Best Apps for HubSpotecosystem.hubspot.comofficial
- Install apps in the HubSpot Marketplaceknowledge.hubspot.comofficial
- HubSpot Marketplace Terms of Uselegal.hubspot.comofficial
- HubSpot Marketplace Reviews Policylegal.hubspot.comofficial
- Getting Your App Certified on the HubSpot Marketplaceacademy.hubspot.comofficial
review
- HubSpot Pricing Explained: Hidden Costs In 2026toolscreener.comreview
- Top HubSpot Integrations: Marketplace and Custom Appsblog.marketingblatt.comnews
- JADEPUFFER Shows Why AI Agent Permissions Matterwindowsforum.comsecurity
- HubSpot Trust Centertrust.hubspot.comsecurity
- Security pageecosystem.hubspot.comsecurity
- NQM Funding case studyhubspot.comnews
- Salesforce AppExchange is now AgentExchange (official)appexchange.salesforce.comofficial
- Salesforce AppExchange: Everything You Need to Knowsalesforceben.comreview