$99/mo
Starting price
Pro plan, 1 seat (G2)
Report
Should I Use Ethnio?
User Research Management CRM: Recruit users for research, schedule sessions, and pay participants effortlessly.
Depends
DependsBuy if your product or UX team runs continuous research and recruits participants from your own site or app traffic.
Solid recruit-schedule-pay hub for teams researching their own users; overkill at $99/mo per seat for occasional research.
Confidence: Medium
0%
Incentive fees
on invoice-paid participant payments
$0 raised
Funding
bootstrapped, ~23 staff (Tracxn)
not published in sources
Ethnio G2 rating
competitor User Interviews: 4.6/5, 1,046 reviews
Value for money
3
0% incentive fees, but $99/month per-seat entry
Ease of use
4
G2 reviewers praise ease of use
Feature depth
4
Recruiting, scheduling, incentives, pool, governance covered
Support quality
4
G2 snippet cites responsive support
Security posture
4
SOC 2, GDPR/CCPA, published incident response plan
Pros
Cons
Gotchas
- highNo public participant pool; recruitment depends entirely on your own traffic²
- mediumPro starts at $99/month for a single seat — costs climb with team size¹
- mediumInvite rules are limited compared to User Interviews²
- lowGuess: 0% incentive fee applies to invoice payments; card payments may cost more⁵
Best for
- Product and UX research teams
- Research Ops managing participant pools
- Teams recruiting from their own site/app traffic
- Teams paying global participant incentives
Not for
- Teams needing a public participant pool — Ethnio lacks one
- Occasional researchers doing one-off interviews
- Buyers wanting broad invite targeting rules
- Tiny teams without budget for a $99/mo per-seat tool
Companies that use it
- Twitter11
- The Zebra
- Chime
Pricing
Pro
$99/month (1 seat)
- Recruiting, scheduling, incentives
- Incentive management included on every plan
Security
No known public vulnerabilities found in the sources reviewed.
What users say
Users generally like Ethnio and find it genuinely helpful, but mention quirks and a smaller recruitment reach than rivals.
“Ethnio has some quirks, but I like it a lot and it's really hel...”
“I've used ethnio in the past for the big name company and if...”
Alternatives
Compare Ethnio with each alternative.
User Interviews
Bigger public participant pool; 3% processing fee
Ethnio vs User InterviewsRally UXR
Research operations platform positioned directly against Ethnio
Ethnio vs Rally UXRGreat Question
All-in-one research platform, self-described top alternative
Ethnio vs Great QuestionLyssna (formerly UsabilityHub)
Lightweight testing option for smaller, simpler studies
Ethnio vs Lyssna (formerly UsabilityHub)Full analysis
Based on 40+ public sources; Ethnio's own numeric G2 rating was not present in reviewed snippets.
Sources
- Ethnio Reviews 2026 — G2g2.comreview
- Ethnio vs. User Interviewsuserinterviews.comreview
- Ethnio — Insight Platformsinsightplatforms.comreview
- How to Run a Usability Test — NN/gnngroup.comreview
- Ethnio incentivesethn.ioofficial
- Ethnio pricingethn.ioofficial
- Ethnio securityethn.iosecurity
- Is Ethnio Safe? — Nudge Securitynudgesecurity.comsecurity
- Ethnio — Tracxn profiletracxn.comnews
- Feedback on tools? — Reddit r/UXResearchreddit.comreview
- Twitter + Ethnio case study — Bolt Petersboltpeters.comnews
- Best Ethnio alternatives — Great Questiongreatquestion.conews
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