VERDICT
Mutual Funds _ _ - etmoney.com
Depends. Good fit for Indian DIY investors who want free, direct-plan mutual fund investing in one app. Avoid if you're sensitive to upsell nudges — recent users report dark patterns, Genius subscription pressure, and weak support.
Medium. Based on 20+ public sources; several review snippets were truncated, so individual quotes are short. Reddit sentiment skews negative in 2024-25 threads.
₹0
Free
high
One user's SIP recommendations grew to 24 funds — audit your portfolio before following suggestions.
medium
Core investing is free, but the app heavily pushes paid Genius subscription — verify you'd actually use it.
medium
Support complaints are common; escalation officers exist but responses reportedly disappoint.
medium
Reddit users claim feature changes now push users toward paid tiers; test the free tier first.
Value for money: 4/5
Rating
₹0
Starting price
12
Sources
Analyzed
₹0
Paid subscription (price not shown in sources)
Claims bank-level security and in-app security features; no known vulnerabilities found in the sources reviewed.
Mixed and trending negative: long-time users like the free core but increasingly complain about dark patterns, Genius upsells, and support.
“ET MONEY APP - The King of Dark Patterns”
“Using ET Money for SIPs has left me with 24 mutual funds!”
“I have moved to INDMoney”
Compare Etmoney with each alternative.
Free direct-plan investing; Reddit's most-cited ET Money alternative. (Guess: kuvera.in)
Etmoney vs KuveraDirect mutual funds inside Zerodha; Reddit favorite over ET Money. (Guess: URL)
Etmoney vs Zerodha CoinWhere several ET Money defectors have moved, per Reddit. (Guess: URL)
Etmoney vs INDMoneyCurated direct-plan investing competing in the same market. (Guess: URL)
Etmoney vs ScripboxBased on 20+ public sources; several review snippets were truncated, so individual quotes are short. Reddit sentiment skews negative in 2024-25 threads.
Free, legit direct-plan MF investing for Indian DIYers — but users report dark patterns, Genius upsells and weak support.
Based on 20+ public sources; several review snippets were truncated, so individual quotes are short. Reddit sentiment skews negative in 2024-25 threads.
Anonymous. You can change your vote.
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