Report

Should I Use Euromonitor?

euromonitor.com·Analyzed 18 hours ago·9/20/2026·Based on 11 sources

Global market intelligence and research database (flagship: Passport)

Depends

Depends

Buy only if you are a large enterprise — investment bank, consultancy, or global consumer brand — that needs proprietary market data and can absorb an annual sales-quoted subscription.

Premium global market-research database for big strategy budgets. Startups and small teams: look elsewhere.

Confidence: Medium

3.2/5

Employee rating

AmbitionBox, 70+ employee reviews

58%

Would recommend (Glassdoor)

855 employee reviews

110 countries

Client reach

All top 10 global investment banks claimed as clients

None

Public pricing

Annual subscription, sales-quoted

Value for money

2

Reddit calls reports very expensive; no transparent pricing.

Feature depth

5

Passport spans markets, consumers, surveys, and pricing tools globally.

Support quality

3

One positive support case study; sparse user feedback.

Security posture

3

Public security-posture page; no independent findings either way.

Pros

Flagship Passport database covers global markets, consumers, and industries^²
Claims all top 10 global investment banks as clients^³
Clients in 110 countries; 50+ years of research history
Named a top-five market research provider in December 2024^¹
Via tool adds AI-powered online retail price tracking

Cons

Annual subscription only; pricing negotiated behind sales calls^⁴
Reports and subscriptions widely described as expensive^⁸
No easy trial; Reddit users beg to borrow accounts
Willing buyers still struggle to pay for partial access^⁹

Gotchas

highSales-quoted annual subscriptions with no published tiers — budget surprises are likely.^⁴
mediumLogin-gated portal; users resort to borrowing accounts, so plan seats before buying.
mediumIndividual report prices draw frequent complaints; compare per-report vs subscription cost first.^⁸

Best for

Corporate strategy teams
Investment banks and consultancies
Global consumer goods brands
University and public libraries

Not for

Startups and solo founders
Small teams needing one market snapshot
Anyone wanting self-serve, transparent pricing
Casual researchers on free budgets

Pricing

Passport subscription

Not published; annual, sales-quoted

Global market research database
Consumer surveys and pricing tools
Seat-based enterprise access

Security

No known public vulnerabilities found in the sources reviewed.

What users say

Reddit users want the data but consistently flag high report prices and gated access as the main friction.

“I'm prepared to pay for the content, but I cann”

— Reddit, r/startups

“Why are Market Research reports so expensive?”

— Reddit, r/Marketresearch

Alternatives

Compare Euromonitor with each alternative.

Statista

Cheaper self-serve stats portal; broader coverage, less market depth.

Euromonitor vs Statista

Mintel

Strong consumer and CPG research rival, especially beauty brands.

Euromonitor vs Mintel

EMIS

Emerging-market research database cited alongside Euromonitor.

Euromonitor vs EMIS

Google Trends

Free trend signals; often enough for early-stage validation.

Euromonitor vs Google Trends

Full analysis

Based on 25+ public sources; product-review snippets were truncated, so user sentiment leans on Reddit threads.

Sources

Euromonitor International — Global Market Intelligenceeuromonitor.com
official
Euromonitor Passport — Global Market Research Subscriptioneuromonitor.com
official
Our Clients — Financial Serviceseuromonitor.com
official
Euromonitor Pricing — Annual Subscriptionassets.applytosupply.digitalmarketplace.service.gov.uk
official
Euromonitor Passport Reviews — G2g2.com
review
Euromonitor Employee Reviews — Glassdoorglassdoor.com
review
Euromonitor Employee Reviews — AmbitionBoxambitionbox.com
review
Why are Market Research reports so expensive? — Redditreddit.com
review
Will someone please disrupt market research — Redditreddit.com
review
Statista vs Euromonitor — RFP.wikirfp.wiki
news
Euromonitor Security Postureeuromonitor.com
security

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Depends

Buy only if you are a large enterprise — investment bank, consultancy, or global consumer brand — that needs proprietary market data and can absorb an annual sales-quoted subscription.

Who it's for

Corporate strategy teams
Investment banks and consultancies
Global consumer goods brands
University and public libraries

Who it's not for

Startups and solo founders
Small teams needing one market snapshot
Anyone wanting self-serve, transparent pricing
Casual researchers on free budgets

Gotchas

Sales-quoted annual subscriptions with no published tiers — budget surprises are likely.⁴
Login-gated portal; users resort to borrowing accounts, so plan seats before buying.
Individual report prices draw frequent complaints; compare per-report vs subscription cost first.⁸

Pricing notes

Passport subscription: Not published; annual, sales-quoted — Global market research database; Consumer surveys and pricing tools; Seat-based enterprise access

Key capabilities

3.2/5 — Employee rating (AmbitionBox, 70+ employee reviews)
58% — Would recommend (Glassdoor) (855 employee reviews)
110 countries — Client reach (All top 10 global investment banks claimed as clients)
None — Public pricing (Annual subscription, sales-quoted)
Value for money: 2/5. Reddit calls reports very expensive; no transparent pricing.
Feature depth: 5/5. Passport spans markets, consumers, surveys, and pricing tools globally.
Support quality: 3/5. One positive support case study; sparse user feedback.
Security posture: 3/5. Public security-posture page; no independent findings either way.

What to use instead

Statista — Cheaper self-serve stats portal; broader coverage, less market depth. https://www.statista.com
Mintel — Strong consumer and CPG research rival, especially beauty brands. https://www.mintel.com
EMIS — Emerging-market research database cited alongside Euromonitor. https://www.emis.com
Google Trends — Free trend signals; often enough for early-stage validation. https://trends.google.com

Sources

1.Euromonitor International — Global Market Intelligence https://www.euromonitor.com/
2.Euromonitor Passport — Global Market Research Subscription https://www.euromonitor.com/solutions/passport
3.Our Clients — Financial Services https://www.euromonitor.com/our-clients/financial-services
4.Euromonitor Pricing — Annual Subscription https://assets.applytosupply.digitalmarketplace.service.gov.uk
5.Euromonitor Passport Reviews — G2 https://www.g2.com
6.Euromonitor Employee Reviews — Glassdoor https://www.glassdoor.com
7.Euromonitor Employee Reviews — AmbitionBox https://www.ambitionbox.com
8.Why are Market Research reports so expensive? — Reddit https://www.reddit.com/r/Marketresearch/comments/jlgw4y/why_are_market_research_reports_so_expensive_how/
9.Will someone please disrupt market research — Reddit https://www.reddit.com/r/startups/comments/5d6suv/will_someone_please_disrupt_the_market_research/
10.Statista vs Euromonitor — RFP.wiki https://www.rfp.wiki
11.Euromonitor Security Posture https://www.euromonitor.com/security-posture