Report

Should I Use Mintel?

mintel.com·Analyzed 18 hours ago·9/20/2026·Based on 14 sources

Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.

Depends

Buy if you're a mid-to-large consumer brand with a six-figure research budget and staff to mine the reports.

Strong trend data for big brands, but $50k–$150k/yr subscriptions and opaque pricing shut out small teams.

Confidence: Medium

3.8/5

G2 rating

35 reviews

$50k–$150k/yr

Reported price

buyer-reported subscriptions

Yes

Free content

free insight downloads via Spotlight

Private

Ownership

global market research firm

Value for money

Buyer-reported $50k–$150k/yr; forum fee complaints

Ease of use

Client testimonials call reports quick and useful

Feature depth

Deep industry reports, consumer data, consulting, innovation tracking

Security posture

HackerOne bug bounty plus published security page

Pros

Strong trend-spotting, per G2 reviewers^¹
Reports span food, retail, beauty, tech, and finance¹⁰
Free market insight downloads via Mintel Spotlight^⁹
Widely carried by university libraries for research access
Client testimonials praise quick, useful reports¹⁰

Cons

Buyers report $50,000–$150,000 annual subscriptions^²
No public pricing plans; custom quotes only^³
Rival Klue rates higher on G2: 4.5 vs 3.8^¹
Not a formulation or ingredient data tool^⁸

Gotchas

highPricing is quote-only; buyer reports cite $50k–$150k/year — negotiate hard before committing^²
mediumForum posts show buyers struggling to get single reports without full subscriptions^⁵
mediumReports are market- and year-specific; verify the edition's recency before purchase¹⁰

Best for

CPG and retail brand teams
Enterprise innovation and strategy staff
Financial services marketers
Universities and business libraries

Not for

Startups and solo founders — the budget goes much further elsewhere
Small teams without a six-figure research budget
Anyone needing product formulation or ingredient data
Casual users wanting one-off cheap market stats

Pricing

Custom subscription

$50k–$150k/yr (buyer-reported)

Full report database access
Consumer and trend data
Analyst support

Single reports

Varies per report

Individual market reports
Country-specific editions

Security

Runs a HackerOne bug bounty and publishes a product security page; no platform vulnerabilities reported in sources reviewed.

CVE-2023-0286 in Mintel's open-source dex-k8s-authenticatorAffects a Docker image in Mintel's GitHub open-source auth tool, not the research platform itself.¹³