Report

Should I Use Facebook?

facebook.com·Analyzed 5 hours ago·Based on 12 sources

Depends

Fine for free personal use and cheap-reach advertising — 3.07 billion users is unmatched.

Free with 3.07B users, but the business side rates 1.3/5 on Trustpilot and the breach history is long.

Confidence: Medium

1.3/5

Trustpilot (business)

Rated 'Bad' for business.facebook.com

3.07B

Monthly users

Largest social network worldwide

2004

Founded

Harvard dorm project, now Meta

$1.75

Ad CPC from

Technology vertical, auction-based

Value for money

Free core product; ads auction-priced, can climb

Ease of use

Ubiquitous; most users already know it

Feature depth

Groups, Marketplace, Pages, ads, subscriptions

Support quality

Business side rated 1.3/5 on Trustpilot

Security posture

Breaches in 2013, 2018, 2019; recent CVEs

Pros

Free for consumers, with 3.07 billion users^¹
Marketplace reaches 4x Amazon's customer count, per Fortune^⁹
Lower CPC than many rival ad platforms^⁶
Case study: $36,449 revenue from $4,159 ad spend
Ad-free subscription available in some regions¹²

Cons

Business side rated 1.3/5 'Bad' on Trustpilot^²
2018 breach affected 50 million accounts
Ad costs vary widely; large budgets often needed
Ad targeting criticized for race and gender stereotypes¹⁰
Multiple data breaches documented through 2023^⁷

Gotchas

highAd pricing is auction-based and unpredictable; advertisers report unexplained high charges
highBusiness support is the top complaint: 1.3/5 Trustpilot for business accounts^²
mediumAd costs scale with competition; large budgets expected in many verticals
lowNo-ads option is a paid subscription, only where offered¹²

Best for

Staying in touch personally
Local businesses buying cheap reach
Marketplace sellers
Community builders via Groups

Not for

Privacy-sensitive users
Brands needing reliable support
Anyone needing predictable ad costs
Teams handling sensitive data

Companies that use it

Walmart¹¹

Pricing

Free

News Feed, Groups, Pages
Marketplace selling
Messenger

Auction-based, from ~$1.75 CPC

Cost varies by vertical
Large budgets often needed

No-ads subscription

Subscription fee (select regions)

Removes ads
EU availability

Security

History of major breaches (2013, 2018, 2019) plus recent CVEs; advisories actively published.

CVE-2025-27591: privilege escalation flawBelow-privilege escalation vulnerability disclosed in Facebook's security advisories.^⁸
2018 security breachAttack affected 50 million user accounts; token theft forced mass logouts.^³
2013 data exposureYear-long breach inadvertently exposed data of 6 million users.^⁴
CVE-2025-55182 advisorySecurity advisory listed on Facebook's official advisory page.