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Facebook Review

Depends

Should I use Facebook?

Not disclosed - facebook.com

· 1 month ago

Fine for free personal use and cheap-reach advertising — 3.07 billion users is unmatched. Avoid if you need responsive support, predictable ad costs, or a clean security record.

Confidence

Medium. Based on ~60 public sources; several review snippets were truncated, so direct user quotes are limited.

Ratings

  • Value for money
  • Ease of use
  • Feature depth
  • Support quality
  • Security posture

Pricing

$0

Free

ModelNot disclosed
Monthly fees3.07B
HardwareNot disclosed
Free tierYes
AdsAuction-based, from ~$1.75 CPC
No-ads subscriptionSubscription fee (select regions)

Best for

  • Staying in touch personally
  • Local businesses buying cheap reach
  • Marketplace sellers
  • Community builders via Groups

Not for

  • Privacy-sensitive users
  • Brands needing reliable support
  • Anyone needing predictable ad costs
  • Teams handling sensitive data

Gotchas - check before you buy

high

Ad pricing is auction-based and unpredictable; advertisers report unexplained high charges

high

Business support is the top complaint: 1.3/5 Trustpilot for business accounts

medium

Ad costs scale with competition; large budgets expected in many verticals

low

No-ads option is a paid subscription, only where offered

Pros and cons

Pros

  • Free for consumers, with 3.07 billion users
  • Marketplace reaches 4x Amazon's customer count, per Fortune
  • Lower CPC than many rival ad platforms
  • Case study: $36,449 revenue from $4,159 ad spend
  • Ad-free subscription available in some regions

Cons

  • Business side rated 1.3/5 'Bad' on Trustpilot
  • 2018 breach affected 50 million accounts
  • Ad costs vary widely; large budgets often needed
  • Ad targeting criticized for race and gender stereotypes
  • Multiple data breaches documented through 2023

Sources & method

- 12 sources - History of major breaches (2013, 2018, 2019) plus recent CVEs; advisories actively published.

official x2review x1security x4news x5
  • CVE-2025-27591: privilege escalation flaw, Below-privilege escalation vulnerability disclosed in Facebook's security advisories.
  • 2018 security breach, Attack affected 50 million user accounts; token theft forced mass logouts.
  • 2013 data exposure, Year-long breach inadvertently exposed data of 6 million users.
  • CVE-2025-55182 advisory, Security advisory listed on Facebook's official advisory page.

Key stats

  • Value for money: 4/5

    Rating

  • $0

    Starting price

  • 12

    Sources

  • Analyzed

  • Value for money: 4/5. Free core product; ads auction-priced, can climb
  • Ease of use: 4/5. Ubiquitous; most users already know it
  • Feature depth: 5/5. Groups, Marketplace, Pages, ads, subscriptions
  • Support quality: 1/5. Business side rated 1.3/5 on Trustpilot
  • Security posture: 2/5. Breaches in 2013, 2018, 2019; recent CVEs
  • 1.3/5 Trustpilot (business) Rated 'Bad' for business.facebook.com
  • 3.07B Monthly users Largest social network worldwide
  • 2004 Founded Harvard dorm project, now Meta
  • $1.75 Ad CPC from Technology vertical, auction-based

Pricing

Free

$0

  • News Feed, Groups, Pages
  • Marketplace selling
  • Messenger

Ads

Auction-based, from ~$1.75 CPC

  • Cost varies by vertical
  • Large budgets often needed

No-ads subscription

Subscription fee (select regions)

  • Removes ads
  • EU availability

Security

History of major breaches (2013, 2018, 2019) plus recent CVEs; advisories actively published.

  • CVE-2025-27591: privilege escalation flawBelow-privilege escalation vulnerability disclosed in Facebook's security advisories.⁸
  • 2018 security breachAttack affected 50 million user accounts; token theft forced mass logouts.³
  • 2013 data exposureYear-long breach inadvertently exposed data of 6 million users.⁴
  • CVE-2025-55182 advisorySecurity advisory listed on Facebook's official advisory page.

What users say

Users rate the business side poorly (1.3/5 Trustpilot) while consumer reach and scale remain unmatched.

“Holy shit — Facebook is fucking scary now”
Reddit, r/Millennials

Companies that use it

Full analysis

Based on ~60 public sources; several review snippets were truncated, so direct user quotes are limited.

Free with 3.07B users, but the business side rates 1.3/5 on Trustpilot and the breach history is long.

Methodology

Based on ~60 public sources; several review snippets were truncated, so direct user quotes are limited.

Read how a report is made.

Sources

  1. Facebook - Wikipediaen.wikipedia.org
    news
  2. Facebook is rated 'Bad' with 1.3/5 on Trustpilottrustpilot.com
    review
  3. Facebook security breach details (2018)cnbc.com
    security
  4. Facebook Admits Year-Long Data Breach Exposed 6 Million Userscnbc.com
    security
  5. Facebook Ads Pricing: How Much Do Facebook Ads Cost?ninjapromo.io
    official
  6. Meta Advertising Cost: Complete Pricing Breakdownstackmatix.com
    news
  7. Facebook Data Breaches: Full Timeline Through 2023firewalltimes.com
    security
  8. CVE-2025-27591: Facebook Privilege Escalation Flawsentinelone.com
    security
  9. Zuckerberg's Quiet Retail Takeover: Facebook Marketplacefinance.yahoo.com
    news
  10. Facebook targets ads based on race and gender stereotypescnbc.com
    news
  11. Walmart a Workplace customer, CNBC reportcnbc.com
    news
  12. About subscription for no adsfacebook.com
    official

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