Facebookfacebook.comDependsConfidence: MediumFine for free personal use and cheap-reach advertising . 3.07 billion users is unmatched.Read the full report
Pick Facebook whenStaying in touch personallyLocal businesses buying cheap reachMarketplace sellersCommunity builders via Groups
When Facebook is not a fitPrivacy-sensitive usersBrands needing reliable supportAnyone needing predictable ad costsTeams handling sensitive data